Senior Brand Manager - Coffee

POSITION SNAPSHOT Location: Jeddah, Saudi Arabia Company: Nestlé Saudi Arabia LLC Function: Marketing Geographic Scope: Saudi Arabia, Oman & Bahrain Reporting to: Cluster Marketing Director Employment Type: Full-time POSITION SUMMARY Lead the Coffee business for the Cluster across Saudi Arabia, Oman and Bahrain, covering the full Coffee portfolio across Pure Soluble, Mixes, Portioned Coffee and Ready-to-Drink (RTD), and across all Coffee brands. The Senior Brand Manager shapes and delivers the Cluster Coffee strategy, translating MENA brand strategies into locally relevant plans while identifying and leading local growth opportunities across portfolio, innovation, communication and consumer activation. The role leads a team of two and works closely with regional and local cross-functional teams to accelerate consumer penetration, with a particular focus on youth recruitment, strengthen the local relevance of our brands and sustain market share growth. It owns the Coffee PFME budget, prioritizing investment behind the biggest growth opportunities while continuously tracking brand, consumer and commercial performance and taking corrective action where required. A DAY IN THE LIFE Consumer, Shopper & Category Leadership Build a deep understanding of Coffee consumers, shoppers, consumption occasions, channels and competitive dynamics across Saudi Arabia, Oman and Bahrain, ensuring strategies reflect the differences between the three markets. Champion consumer and shopper centricity across the Coffee business, translating insights into clear strategic choices and actionable growth opportunities. Identify opportunities to increase household penetration and recruit new consumers, particularly younger consumers, through the right portfolio, communication, innovation and activation choices. Identify emerging consumer needs, cultural trends and evolving Coffee occasions and translate them into locally relevant opportunities for the portfolio. Business & Brand Planning Lead the annual Coffee business and brand plans for the Cluster, aligned with the MENA strategy and Integrated Commercial Planning process, translating regional brand strategies into clear local growth plans and identifying where locally created initiatives are required. Define clear strategic priorities by brand, segment, market, consumer, occasion and channel. Partner with Sales, Commercial Development, Finance, Demand & Supply Planning and other relevant functions to align brand plans, activity calendars and customer plans with commercial execution, delivering penetration, recruitment, market share and brand health objectives. Track business and brand performance, proactively identify opportunities, risks and corrective actions, and lead regular performance reviews with Cluster leadership and MENA Category teams with clear, insight-based recommendations. Portfolio, Pricing & Promotional Strategy Lead the local implementation of the Coffee portfolio strategy across Pure Soluble, Mixes, Portioned Coffee and RTD, by market, brand, pack format and consumption occasion, ensuring each brand and segment has a clear role in driving growth. Identify portfolio opportunities and gaps that can accelerate penetration, recruitment and sustainable category growth. Contribute to pricing and pack-price architecture recommendations in line with regional guidance and local realities, and partner with cross-functional teams on promotional plans aligned with brand, category and customer strategies. Evaluate portfolio, pricing and promotional performance and recommend optimization actions that protect long-term brand equity while supporting sustainable business growth. Brand Building, Communication & Consumer Engagement Regional Campaign Localization & Amplification Translate regional brand strategies, big ideas and communication platforms into locally relevant engagement plans, localizing and amplifying regional campaigns while protecting brand consistency and maximizing relevance to local consumers. Build integrated plans across media, digital, social, influencer, eCommerce, shopper and experiential touchpoints, partnering with Media, eBusiness, A&P and Commercial Development to define the right touchpoint and media strategy. Ensure adherence to relevant brand properties and executional requirements, including tone of voice, visual identity, casting and product presentation. Track communication effectiveness through relevant brand, media, digital and consumer KPIs and translate results into clear learnings and optimization actions. Local Campaign Creation Lead locally created campaigns and activations end to end, from consumer insight and briefing with clear objectives and KPIs, through development and execution, to post-campaign evaluation. Lead and challenge agency partners across creative, media, digital, social, influencer and activation to deliver high-quality strategic thinking, creativity and execution. Ensure all locally created work delivers strong consumer rele

Lead the Coffee business for the Cluster across Saudi Arabia, Oman and Bahrain, covering the full Coffee portfolio across Pure Soluble, Mixes, Portioned Coffee and Ready-to-Drink (RTD), and across all Coffee brands. Shapes and delivers the Cluster Coffee strategy, translating MENA brand strategies into locally relevant plans while identifying and leading local growth opportunities across portfolio, innovation, communication and consumer activation. Lead a team of two and collaborate with regional and local cross-functional teams to accelerate consumer penetration, with a focus on youth recruitment, strengthen local relevance of brands and sustain market share growth. Own the Coffee PFME budget, prioritizing investment behind biggest growth opportunities and tracking brand, consumer and commercial performance with corrective actions as needed. Build deep understanding of Coffee consumers, shoppers, occasions, channels and competitive dynamics across Saudi Arabia, Oman and Bahrain; champion consumer and shopper centricity and translate insights into strategic choices and growth opportunities. Identify opportunities to increase household penetration and recruit new consumers, particularly younger ones, via portfolio, communication, innovation and activation. Translate emerging consumer needs and trends into locally relevant opportunities for the portfolio. Lead annual Coffee business and brand plans for the Cluster, aligned with MENA strategy and Integrated Commercial Planning, translating regional strategies into local growth plans and identifying locally created initiatives. Define strategic priorities by brand, segment, market, consumer, occasion and channel; collaborate with Sales, Commercial Development, Finance, Demand & Supply Planning and other functions to align plans with execution and objectives. Track performance, identify opportunities/risks and lead performance reviews with Cluster leadership and MENA Category teams with actionable recommendations. Lead the local implementation of the Coffee portfolio strategy across all formats by market, brand, pack format and occasion; identify opportunities to accelerate penetration, recruitment and growth; contribute to pricing and pack-price architecture and coordinate promotional plans with cross-functional teams. Evaluate portfolio, pricing and promotional performance and optimize to protect long-term brand equity while supporting growth. Localize and amplify regional campaigns across media, digital, social, influencer, eCommerce, shopper and experiential touchpoints; ensure brand properties, tone, voice, visual identity and presentation standards; track communication effectiveness with KPIs and derive learnings. Lead locally created campaigns end-to-end from insight to post-campaign evaluation; manage agency partners to deliver high-quality strategic thinking, creativity and execution; ensure local work delivers strong consumer relevance.