Senior Marketing Specialist- Saudi Arabia

About the job Key Responsibilities 1. Brand Development & Channel Growth Support the growth and positioning of Ghezaa’s product portfolio across HORECA, Modern Trade, and eCommerce channels in Saudi Arabia. Collaborate with HORECA Sales teams and chefs to develop product launch plans, menu concepts, product applications, and promotional campaigns. Identify opportunities to increase brand awareness, product penetration, and market share across relevant customer segments. Adapt regional marketing strategies to local Saudi market requirements, customer preferences, and consumption trends. 2. Trade Marketing & Sales Execution Support the Sales Team in implementing trade marketing plans and maintaining strong in-store execution standards. Monitor product listings, Must-Stock Lists (MSL), on-shelf availability, visibility, and promotional compliance across relevant retail accounts. Coordinate in-store promotions, secondary displays, sampling activities, product demonstrations, and other customer activation initiatives. Develop and coordinate point-of-sale materials, promotional displays, and sales-support tools. Conduct regular market visits to assess execution quality, identify opportunities, and recommend corrective actions. Support the development of customer-specific marketing activities in coordination with the Sales Team. 3. Go-to-Market Strategy & Campaign Management Implement go-to-market (GTM) plans for new product launches and existing portfolio development in Saudi Arabia. Develop and maintain annual and monthly marketing and promotional calendars. Coordinate integrated marketing campaigns across relevant channels, ensuring alignment with brand positioning and commercial priorities. Support product launches through market research, competitive benchmarking, pricing analysis, product positioning, and promotional planning. Coordinate marketing activities with internal stakeholders, external agencies, distributors, and relevant commercial partners. 4. Marketing Budget & Performance Analysis Monitor the local marketing budget and ensure marketing expenditure remains within approved limits. Track campaign performance, promotional effectiveness, and return on investment (ROI). Prepare regular reports covering campaign results, product performance, marketing expenditure, and key performance indicators (KPIs). Analyze sales data and market feedback to identify growth opportunities and improve marketing effectiveness. Recommend improvements based on performance results and commercial objectives. 5. Market Intelligence & Relationship Management Monitor competitor activities, product launches, pricing, promotions, distribution, and market positioning in Saudi Arabia. Gather insights into customer needs, consumer preferences, market trends, and emerging business opportunities. Maintain effective working relationships with key accounts, marketing agencies, suppliers, and brand partners. Provide the Sales Team with updated product information, presentations, promotional materials, and product-training support. Conduct market visits and customer feedback assessments to identify opportunities for portfolio expansion and improved customer engagement. 6. Digital Marketing & eCommerce Support Coordinate digital marketing initiatives and online promotional campaigns in collaboration with the regional Marketing Team. Support the development of digital content, product presentations, and promotional materials for relevant digital channels. Monitor product visibility, content quality, and promotional execution across applicable eCommerce platforms. Track digital campaign performance and recommend improvements based on engagement and conversion metrics. 7. Compliance & Cross-Functional Coordination Ensure marketing materials and promotional activities comply with approved brand guidelines and applicable Saudi regulations. Coordinate with Sales, Culinary, Supply Chain, Regulatory Affairs, and Finance to ensure effective implementation of marketing plans. Support the preparation of product information and marketing materials in Arabic and English, as required. Ensure marketing activities are aligned with product availability, launch timelines, and commercial priorities. Job Requirements Education Bachelor’s degree in Marketing, Business Administration, or a related field. Experience Minimum of 5 years of marketing experience within FMCG, food and beverage, food distribution, or a related industry. Previous experience in the Saudi Arabian market is a must. Experience in HORECA, foodservice, food ingredients, or food distribution is a significant advantage. Demonstrated experience in trade marketing, product launches, promotional campaigns, and sales support. Experience working with Modern Trade accounts and eCommerce channels is an advantage. Technical Skills Strong proficiency in Microsoft Office, particularly Excel and PowerPoint. Experience with Canva or similar tools for preparing marketing presentations and promotional materials. Ability to analyze sales data, marketing performance, promotional effectiveness, and competitor pricing. Familiarity with digital marketing tools and eCommerce platforms is an advantage. Language Requirements Fluent in Arabic and English, both written and spoken is a must.

Bachelor’s degree in Marketing, Business Administration, or a related field. Minimum of 5 years of marketing experience within FMCG, food and beverage, food distribution, or a related industry. Previous experience in the Saudi Arabian market is a must. Experience in HORECA, foodservice, food ingredients, or food distribution is a significant advantage. Demonstrated experience in trade marketing, product launches, promotional campaigns, and sales support. Experience working with Modern Trade accounts and eCommerce channels is an advantage. Strong proficiency in Microsoft Office, particularly Excel and PowerPoint. Experience with Canva or similar tools for preparing marketing presentations and promotional materials. Ability to analyze sales data, marketing performance, promotional effectiveness, and competitor pricing. Familiarity with digital marketing tools and eCommerce platforms is an advantage. Fluent in Arabic and English, both written and spoken.

Brand Development & Channel Growth: Support the growth and positioning of Ghezaa’s product portfolio across HORECA, Modern Trade, and eCommerce channels in Saudi Arabia; Collaborate with HORECA Sales teams and chefs to develop product launch plans, menu concepts, product applications, and promotional campaigns; Identify opportunities to increase brand awareness, product penetration, and market share across relevant customer segments; Adapt regional marketing strategies to local Saudi market requirements, customer preferences, and consumption trends. Trade Marketing & Sales Execution: Support the Sales Team in implementing trade marketing plans and maintaining strong in-store execution standards; Monitor product listings, Must-Stock Lists (MSL), on-shelf availability, visibility, and promotional compliance across relevant retail accounts; Coordinate in-store promotions, secondary displays, sampling activities, product demonstrations, and other customer activation initiatives; Develop and coordinate point-of-sale materials, promotional displays, and sales-support tools; Conduct regular market visits to assess execution quality, identify opportunities, and recommend corrective actions; Support the development of customer-specific marketing activities in coordination with the Sales Team. Go-to-Market Strategy & Campaign Management: Implement go-to-market (GTM) plans for new product launches and existing portfolio development in Saudi Arabia; Develop and maintain annual and monthly marketing and promotional calendars; Coordinate integrated marketing campaigns across relevant channels, ensuring alignment with brand positioning and commercial priorities; Support product launches through market research, competitive benchmarking, pricing analysis, product positioning, and promotional planning; Coordinate marketing activities with internal stakeholders, external agencies, distributors, and relevant commercial partners. Marketing Budget & Performance Analysis: Monitor the local marketing budget and ensure marketing expenditure remains within approved limits; Track campaign performance, promotional effectiveness, and return on investment (ROI); Prepare regular reports covering campaign results, product performance, marketing expenditure, and key performance indicators (KPIs); Analyze sales data and market feedback to identify growth opportunities and improve marketing effectiveness; Recommend improvements based on performance results and commercial objectives. Market Intelligence & Relationship Management: Monitor competitor activities, product launches, pricing, promotions, distribution, and market positioning in Saudi Arabia; Gather insights into customer needs, consumer preferences, market trends, and emerging business opportunities; Maintain effective working relationships with key accounts, marketing agencies, suppliers, and brand partners; Provide the Sales Team with updated product information, presentations, promotional materials, and product-training support; Conduct market visits and customer feedback assessments to identify opportunities for portfolio expansion and improved customer engagement. Digital Marketing & eCommerce Support: Coordinate digital marketing initiatives and online promotional campaigns in collaboration with the regional Marketing Team; Support the development of digital content, product presentations, and promotional materials for relevant digital channels; Monitor product visibility, content quality, and promotional execution across applicable eCommerce platforms; Track digital campaign performance and recommend improvements based on engagement and conversion metrics. Compliance & Cross-Functional Coordination: Ensure marketing materials and promotional activities comply with approved brand guidelines and applicable Saudi regulations; Coordinate with Sales, Culinary, Supply Chain, Regulatory Affairs, and Finance to ensure effective implementation of marketing plans; Support the preparation of product information and marketing materials in Arabic and English, as required; Ensure marketing activities are aligned with product availability, launch timelines, and commercial priorities.