Assistant Manager - Online Business and Marketing

Job Description Position: Assistant Manager – Online Business & Marketing Department: Marketing / E-Commerce Location: KSA, Reporting To: Country Manager Job Summary: The Assistant Manager – Online & Marketing is responsible for driving the company's online sales growth and executing integrated digital marketing strategies. The role manages e-commerce operations, digital campaigns, website optimization, social media, online merchandising, and marketing automation to maximize customer acquisition, engagement, and revenue while ensuring an excellent online customer experience. Key Responsibilities E-Commerce Management • Drive online sales and achieve monthly revenue and conversion targets. • Manage website content, product listings, categories, landing pages, and promotional campaigns. • Ensure website hygiene, navigation, and customer journey are optimized during promotional periods. • Manage SKU creation, product tagging, page linking, pricing, and promotional offer updates. • Coordinate with IT, design teams, and third-party vendors to ensure smooth website operations. Digital Marketing • Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), Display, SEO, SEM, Email Marketing, Mobile Push Notifications, and Affiliate Marketing. • Develop and manage the monthly digital marketing calendar. • Manage social media platforms, content planning, post boosting, and engagement activities. • Execute marketing automation campaigns including email marketing and web/app push notifications. • Improve website traffic, customer acquisition, conversion rates, and online revenue. Performance Marketing & Analytics • Monitor campaign performance using Google Analytics, Google Tag Manager, Pixel, and conversion tracking tools. • Conduct keyword research, SEO (On-Page & Off-Page), and competitor analysis. • Analyze digital marketing KPIs and provide recommendations to optimize campaign performance and ROI. • Prepare weekly and monthly performance dashboards for management. Cross-Functional Coordination • Coordinate with merchandising, commercial, category, IT, and creative teams to ensure timely execution of campaigns. • Manage relationships with external agencies, digital partners, and technology vendors. • Support branding initiatives and ensure consistency across all digital platforms. Customer Experience • Work closely with the Call Center team to improve customer experience and online order fulfillment. • Monitor website usability and customer feedback to enhance digital engagement and conversion. Key Performance Indicators (KPIs) • Online Sales Growth • Website Traffic & Conversion Rate • Revenue & Transactions • Return on Ad Spend (ROAS) • Cost per Acquisition (CPA) • SEO Ranking & Organic Traffic • Email Campaign Performance • Social Media Growth & Engagement • Campaign ROI • Website Uptime & Content Accuracy • Customer Satisfaction • Marketing Calendar Execution Qualifications & Experience • Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field (Master's preferred). • 5–7 years of experience in Retail E-Commerce and Digital Marketing. • Experience in consumer electronics or retail industry is preferred. Technical Skills • Google Ads, Google Analytics (GA4) • Google Tag Manager • Meta (Facebook & Instagram) Ads • SEO & SEM • Email Marketing & Marketing Automation • CMS Management • Affiliate Marketing • Conversion & Pixel Tracking • Microsoft Excel & PowerPoint • Basic HTML/JavaScript knowledge is an advantage. Core Competencies • Business & Commercial Acumen • Customer Focus • Digital Marketing Expertise • Data Analysis & Reporting • Planning & Execution • Project Management • Communication & Stakeholder Management • Teamwork & Collaboration • Problem Solving • Innovation & Continuous Improvement • Result Orientation • Arabic language proficiency is an added advantage.

Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field (Master's preferred). 5–7 years of experience in Retail E-Commerce and Digital Marketing. Experience in consumer electronics or retail industry is preferred.

Drive online sales and achieve monthly revenue and conversion targets. Manage website content, product listings, categories, landing pages, and promotional campaigns. Ensure website hygiene, navigation, and customer journey are optimized during promotional periods. Manage SKU creation, product tagging, page linking, pricing, and promotional offer updates. Coordinate with IT, design teams, and third-party vendors to ensure smooth website operations. Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), Display, SEO, SEM, Email Marketing, Mobile Push Notifications, and Affiliate Marketing. Develop and manage the monthly digital marketing calendar. Manage social media platforms, content planning, post boosting, and engagement activities. Execute marketing automation campaigns including email marketing and web/app push notifications. Improve website traffic, customer acquisition, conversion rates, and online revenue. Monitor campaign performance using Google Analytics, Google Tag Manager, Pixel, and conversion tracking tools. Conduct keyword research, SEO (On-Page & Off-Page), and competitor analysis. Analyze digital marketing KPIs and provide recommendations to optimize campaign performance and ROI. Prepare weekly and monthly performance dashboards for management. Coordinate with merchandising, commercial, category, IT, and creative teams to ensure timely execution of campaigns. Manage relationships with external agencies, digital partners, and technology vendors. Support branding initiatives and ensure consistency across all digital platforms. Work closely with the Call Center team to improve customer experience and online order fulfillment. Monitor website usability and customer feedback to enhance digital engagement and conversion.