Senior Marketing Manager

🚀 We’re Hiring | Senior Marketing Manager – Riyadh, KSA WAFY is looking for a commercially driven Senior Marketing Manager to lead our consumer marketing strategy, accelerate business growth, and strengthen our brand presence across Saudi Arabia. We’re looking for a leader who can connect marketing strategy, brand building, performance marketing, and hands-on execution to deliver measurable results in customer acquisition, bookings, revenue, and retention. Key Responsibilities: • Develop and execute end-to-end marketing strategies aligned with WAFY’s business and commercial objectives. • Drive consumer acquisition, bookings, revenue growth, and customer retention through integrated marketing initiatives. • Lead brand positioning, communications, content, social media, and creative campaigns. • Own performance marketing across paid social, search, and app acquisition, optimizing CAC, ROAS, conversions, and LTV. • Plan and execute campaigns around Saudi cultural occasions, entertainment seasons, and major events. • Develop influencer partnerships and strategic collaborations to expand consumer reach. • Manage marketing budgets, performance reporting, attribution, and ROI optimization. • Lead the marketing team and external agencies, ensuring effective execution and measurable results. • Collaborate closely with Sales, Business Development, and Product teams to support overall marketplace growth. What We’re Looking For: • 7+ years of progressive marketing experience, including proven leadership experience. • Demonstrated success in developing and executing marketing strategies that drive measurable commercial growth. • Strong expertise in performance marketing, customer acquisition, conversion optimization, CAC, ROAS, and LTV. • Proven ability to manage both brand development and revenue-driven marketing initiatives. • Strong understanding of Saudi consumer behavior, digital platforms, and market trends. • Experience managing marketing budgets, teams, and external agencies. • Fluent in Arabic and English. Highly Preferred: Experience in consumer marketplaces, ecommerce, entertainment, tourism, mobile applications, or consumer digital platforms, with demonstrated success in customer acquisition and business growth. If you’re a strategic and hands-on marketing leader who knows how to turn marketing initiatives into real business results, we’d love to hear from you. Join WAFY and help shape the future of entertainment and tourism experiences in Saudi Arabia!

Develop and execute end-to-end marketing strategies aligned with WAFY’s business and commercial objectives. Drive consumer acquisition, bookings, revenue growth, and customer retention through integrated marketing initiatives. Lead brand positioning, communications, content, social media, and creative campaigns. Own performance marketing across paid social, search, and app acquisition, optimizing CAC, ROAS, conversions, and LTV. Plan and execute campaigns around Saudi cultural occasions, entertainment seasons, and major events. Develop influencer partnerships and strategic collaborations to expand consumer reach. Manage marketing budgets, performance reporting, attribution, and ROI optimization. Lead the marketing team and external agencies, ensuring effective execution and measurable results. Collaborate closely with Sales, Business Development, and Product teams to support overall marketplace growth.