Channel Sales Manager - Convenience Stores

Home to some of the UAE’s best-loved brands, including Lacnor, Laban Up, Oasis, Milco and Safa, NFPC is looking for a Channel Sales Manager - Convenience Store & Gas Station to join our Sales team. JOB PURPOSE Lead NFPC’s Convenience Store & Gas Station (C&G) channel across the UAE. The role holder will manage the petrol station and vending machine business, build partnerships with QSR franchise restaurants, and drive new business growth. Leading a team of Route Representatives, you’ll monitor route performance, strengthen sales processes and systems, and work closely with Supply Chain and Trade Marketing to deliver strong account management and operational excellence. ESSENTIAL ACCOUNTABILITIES, RESPONSIBILITIES AND KPIs Strategy & Planning • Develop and execute the annual operating plan (AOP) and growth strategy for the C&G, vending and QSR channels, in line with company objectives. • Deliver monthly, quarterly and annual targets for sales revenue and gross profit. • Prepare monthly sales forecasts to support production planning with Supply Chain. • Track market trends and competitor activity through market visits, surveys and industry networking. Business Development & Key Accounts • Identify and win new business across C&G chains, vending networks and QSR franchises. • Build long-term relationships with C&G chains, vending operators and QSR franchise management. • Negotiate contracts, business development agreements, rebates and trade terms within budget and commercial guidelines. Commercial & Trade Execution • Plan the product portfolio, pricing, promotions and visibility for each customer, aligned with the trade promotion strategy. • Prepare trade spend budgets and forecast ROI for promotions, working with Marketing and Trade Marketing. • Plan, execute, and regularly review coverage and route plans. • Ensure distribution and merchandising meet the Must Stock List (MSL) and inventory standards in all outlets. Credit, Collections & Reporting • Monitor aging reports and overdue accounts to ensure compliance with the company credit policy and agreed terms. • Work with Finance to resolve disputes such as short payments, discounts and delays, and ensure timely collections. • Provide regular sales reports, dashboards and channel insights, covering revenue, GP, trade spend and ROI. Team Leadership • Lead and develop the C&G, vending and QSR sales team by setting SMART goals and KPIs, coaching, and reviewing performance regularly. SKILLS AND QUALIFICATIONS • 5+ years of sales experience in the Convenience Store & Gas Station (C&G) channel. • Bachelor’s degree in Business Administration, or a related field. A Master’s degree or MBA is preferred. • Strong leadership and team management skills. • Excellent analytical, organizational, and problem-solving abilities. • Strong negotiation and reporting skills, including advanced Excel and dashboards. • Excellent communication and interpersonal skills. • A hands-on leader with a passion for field execution.