Social Media and Content Marketing Manager

Social Media and Content Marketing Manager Local SEO and organic growth About GigaRev GigaRev combines growth strategy, marketing execution and AI-enabled workflows. We help businesses improve customer acquisition and conversion through campaigns, content, experimentation and better marketing operations. The role We are looking for a marketer who can turn customer insights and expert knowledge into content that generates local demand. You will own organic social, content planning and local SEO for consumer businesses with multiple locations, initially supporting US markets. You will work with our growth lead, paid-media manager, GTM engineer and creative partners to connect content with qualified inquiries, bookings and customer visits. What you will do • Build monthly content calendars and weekly publishing plans for Instagram, Facebook and relevant short-form video channels, adapting messages to each market. • Write campaign concepts, hooks, scripts, captions and creative briefs. Turn approved footage into short videos, educational posts, FAQs, ads and follow-up content with editors and studio partners. • Own Google Business Profile content and accuracy, local keyword research, location-page briefs and on-page SEO. Coordinate technical improvements with engineering. • Create useful, expert-informed content for search and AI discovery. Verify local details, claims and source material before publishing. • Manage community responses, route inquiries to the right local team and coordinate authentic customer stories, reviews and local partnerships. • Run structured tests of content themes, formats, messages and calls to action. Share findings that improve both organic content and paid creative. • Use AI to accelerate research, repurposing and production while reviewing accuracy and brand fit. Track qualified traffic, inquiries and bookings alongside engagement and visibility. Experience and application Experience: 4 or more years, or equivalent evidence of delivery What you will bring • Hands-on ownership of social and content programmes, including strong English copywriting and short-form video storytelling for consumer audiences. • Practical local SEO experience: Google Business Profile, search intent, location pages, on-page optimisation and Search Console. • A portfolio showing what you personally created or directed, why you chose the approach and what changed as a result. • Ability to brief and review editors or designers, make routine content edits and manage publishing and approvals across multiple stakeholders. • Confidence using GA4, social analytics and SEO tools to connect content decisions with commercial outcomes. • Good organisation, clear client communication and availability for agreed collaboration hours with US stakeholders. Useful additional experience Experience with franchises, businesses with multiple locations, local services or membership businesses; US audiences; CMS publishing; and evaluating visibility in AI search. Familiarity with tools such as Canva, CapCut, Ahrefs or Semrush is useful; equivalent tools are welcome. Your first 90 days • First 30 days. Audit channels, local profiles, website content and the available asset library. Establish a baseline, content calendar and priority location briefs. • By day 60. Operate a repeatable repurposing and approval process, publish priority local content and run the first content and messaging tests. • By day 90. Present evidence of what is generating relevant demand, document the limits of the data and turn useful findings into a repeatable content and local SEO playbook. How to apply Apply with your CV and two relevant examples: one social or video-led campaign and one local SEO or organic-growth project. Explain your contribution, the audience, the timeframe and the results. Anonymised work is welcome.

Experience: 4 or more years, or equivalent evidence of delivery

Build monthly content calendars and weekly publishing plans for Instagram, Facebook and relevant short-form video channels, adapting messages to each market. Write campaign concepts, hooks, scripts, captions and creative briefs. Turn approved footage into short videos, educational posts, FAQs, ads and follow-up content with editors and studio partners. Own Google Business Profile content and accuracy, local keyword research, location-page briefs and on-page SEO. Coordinate technical improvements with engineering. Create useful, expert-informed content for search and AI discovery. Verify local details, claims and source material before publishing. Manage community responses, route inquiries to the right local team and coordinate authentic customer stories, reviews and local partnerships. Run structured tests of content themes, formats, messages and calls to action. Share findings that improve both organic content and paid creative. Use AI to accelerate research, repurposing and production while reviewing accuracy and brand fit. Track qualified traffic, inquiries and bookings alongside engagement and visibility.