eXtra (United Electronics Co.)

Sales Lead

Riyadh, Saudi ArabiaPosted 1 weeks ago

Salary
AED 9k–15k a month· est.
Job type
Full time
Level
Lead
Field
Sales & Business Development
Work mode
On site

About the role

We are actively looking for a Sales Lead to join our Services Team and lead the Service Sales Promoters team, driving sales performance, productivity, and customer experience across multiple locations. Core Responsibilities: • Manage, coach, and supervise the assigned Home Maintenance Sales Promoters • Own the team's sales targets, conversion performance, productivity, and execution quality • Plan promoter deployment and schedules based on traffic, sales potential, location performance, and business priorities • Allocate promoters across eXtra stores and external locations such as partner retailers, exhibitions, events, and activation points • Monitor daily, weekly, and monthly performance by promoter and location • Track traffic, customer engagement, leads, conversion, sales performance and identify gaps • Conduct daily performance follow-up and regular coaching sessions with promoters • Visit sales locations to ensure selling quality, customer approach, product knowledge, branding, and compliance • Identify underperforming promoters/locations and implement corrective action plans • Replicate successful selling practices from high-performing promoters and locations • Coordinate with Store Management, Operations, Marketing, Training, HR, and partner locations to ensure smooth execution • Ensure promoters receive the required training, sales materials, offers, system access, and operational support • Support new promoter onboarding and conduct field coaching • Manage external partner-location execution and maintain effective working relationships with location management • Ensure proper implementation of campaigns and promotional activities • Consolidate customer feedback, objections, competitor insights, and field observations and recommend improvements • Prepare, share regular performance reports, and action plans with Services Management • Maintain adequate manpower coverage and coordinate attendance, leaves, replacements, and deployment changes • Ensure the team complies with eXtra policies, approved selling practices, customer-data requirements, and partner-location rules • Personally support critical locations, major activations, and sales recovery initiatives when required • Key KPIs: Team Sales Achievement %, Membership & On-Demand Sales, Conversion Rate, Sales per Promoter,| Location Productivity, Promoter Target Achievement, Lead Conversion, Manpower Coverage, Customer Experience and Compliance Essential Qualifications & Skills: • Excellent leadership, coaching, communication, analytical, and problem-solving skills. • Strong knowledge of sales targets, KPIs, conversion rates, and performance management. • Proven experience in leading and managing sales teams, preferably sales promoters across multiple locations. • 3–5 years of experience in sales, preferably in retail or field sales. • Bachelor's degree in Business Administration, Marketing, or a related field.

Responsibilities

Manage, coach, and supervise the assigned Home Maintenance Sales Promoters. Own the team's sales targets, conversion performance, productivity, and execution quality. Plan promoter deployment and schedules based on traffic, sales potential, location performance, and business priorities. Allocate promoters across eXtra stores and external locations such as partner retailers, exhibitions, events, and activation points. Monitor daily, weekly, and monthly performance by promoter and location. Track traffic, customer engagement, leads, conversion, sales performance and identify gaps. Conduct daily performance follow-up and regular coaching sessions with promoters. Visit sales locations to ensure selling quality, customer approach, product knowledge, branding, and compliance. Identify underperforming promoters/locations and implement corrective action plans. Replicate successful selling practices from high-performing promoters and locations. Coordinate with Store Management, Operations, Marketing, Training, HR, and partner locations to ensure smooth execution. Ensure promoters receive the required training, sales materials, offers, system access, and operational support. Support new promoter onboarding and conduct field coaching. Manage external partner-location execution and maintain effective working relationships with location management. Ensure proper implementation of campaigns and promotional activities. Consolidate customer feedback, objections, competitor insights, and field observations and recommend improvements. Prepare, share regular performance reports, and action plans with Services Management. Maintain adequate manpower coverage and coordinate attendance, leaves, replacements, and deployment changes. Ensure the team complies with eXtra policies, approved selling practices, customer-data requirements, and partner-location rules. Personally support critical locations, major activations, and sales recovery initiatives when required. Key KPIs: Team Sales Achievement %, Membership & On-Demand Sales, Conversion Rate, Sales per Promoter, Location Productivity, Promoter Target Achievement, Lead Conversion, Manpower Coverage, Customer Experience and Compliance.

Skills

  • leadership
  • coaching
  • communication
  • analytical
  • problem-solving
  • sales targets
  • KPI management
  • performance management
  • team management
  • retail or field sales

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