Senior Marketing Manager

Location: Dubai, UAE Industry: Luxury Fragrance | Niche Perfumery | Retail & Distribution Employment Type: Full-Time At Plethora, we are looking for an experienced and commercially driven Senior Marketing Manager to lead marketing initiatives across our portfolio of luxury and niche fragrance brands. As a luxury fragrance retailer and distributor, we work closely with international fragrance houses, retail partners, and premium department stores to introduce and develop exceptional fragrance brands across the UAE and GCC. We are seeking a senior marketing professional who understands the dynamics of luxury brand management, fragrance storytelling, retail marketing, and distribution-led business growth. The successful candidate will be responsible for strengthening brand equity, developing regional marketing strategies, supporting retail and wholesale partners, and creating impactful consumer experiences that drive brand desirability and commercial performance. KEY RESPONSIBILITIES 1. Brand Strategy & Portfolio Management • Develop and execute annual marketing strategies for the company's portfolio of luxury and niche fragrance brands. • Establish distinctive positioning for each brand, reflecting its heritage, craftsmanship, philosophy, and olfactive identity. • Develop brand-specific marketing plans aligned with international brand guidelines and regional commercial objectives. • Strengthen brand awareness, desirability, and market positioning across the UAE and GCC. • Identify opportunities for brand development, market expansion, and portfolio growth. • Maintain strong relationships with international brand principals and ensure alignment with their global marketing strategies. 2. Product Launches & Brand Campaigns • Lead the planning and execution of new fragrance launches across retail and distribution channels. • Develop comprehensive launch plans covering PR, retail activations, sampling, events, and consumer engagement. • Coordinate launch calendars, campaign timelines, creative assets, and marketing materials with international brand principals. • Translate fragrance compositions, ingredients, perfumer inspirations, and brand heritage into compelling marketing narratives. • Ensure successful execution of launches across Plethora's retail network and authorized retail partners. • Evaluate launch performance and identify opportunities to strengthen brand awareness and commercial results. 3. Trade Marketing & Distribution Support • Develop and execute trade marketing strategies to support the company's distribution business and retail partners. • Create annual marketing plans in collaboration with retail and e-commerce managers, brand principals, and key retail accounts. • Develop co-marketing initiatives, retail campaigns, promotional calendars, and brand visibility programs. • Support wholesale partners and department stores with marketing materials, launch assets, product education, and brand communication. • Coordinate joint marketing activities with retail partners to increase brand exposure and fragrance sales. • Develop marketing initiatives that support sell-in, sell-out, brand penetration, and distribution growth. • Monitor trade marketing activities and evaluate their effectiveness across retail accounts. • Identify opportunities to strengthen relationships with key accounts and develop long-term marketing partnerships. 4. Retail & Experiential Marketing • Develop marketing initiatives to support performance across Plethora's retail network and partner locations. • Plan and execute in-store activations, fragrance discovery experiences, pop-ups, exclusive previews, and launch events. • Oversee visual merchandising concepts, premium point-of-sale materials, and retail communication. • Collaborate with retail and sales teams to improve brand presentation, customer engagement, and store traffic. • Develop VIP experiences, private fragrance consultations, and exclusive customer events. • Ensure consistent luxury standards across all retail marketing activities. 5. Public Relations & Strategic Partnerships • Develop PR strategies to strengthen brand reputation, media visibility, and industry recognition. • Build relationships with luxury media, fragrance publications, journalists, editors, and relevant industry professionals. • Manage press releases, media communication, brand announcements, and launch coverage. • Identify strategic collaborations with luxury retailers, hospitality partners, lifestyle brands, and premium establishments. • Oversee influencer collaborations, brand ambassadors, fragrance seeding, and gifting initiatives. • Coordinate brand events, media previews, and strategic partnership activations. 6. Creative Direction & Brand Storytelling • Define creative direction for brand campaigns, photography, visual communication, and marketing materials. • Develop compelling narratives highlighting fragrance craftsmanship, heritage, exclusivity, and artistic inspiration. • Brief and manage creative agencies, designers, photographers, and production partners. • Ensure all communication aligns with brand guidelines and luxury positioning. • Review and approve marketing materials before publication or distribution to retail partners. 7. Market Intelligence & Business Development • Monitor niche perfumery trends, consumer preferences, emerging brands, and competitor activities. • Analyze market developments across the UAE, Saudi Arabia, and the wider GCC. • Conduct competitor benchmarking across brand positioning, pricing, distribution, retail presence, and marketing activities. • Identify opportunities for new brand partnerships, market expansion, and distribution development. • Provide market insights and strategic recommendations to support management decisions. • Collaborate with business development and sales teams to identify new retail accounts and commercial opportunities. 8. Marketing Budget & Performance Management • Develop and manage annual marketing budgets and brand investment plans. • Establish KPIs for brand awareness, retail performance, media exposure, event effectiveness, and commercial contribution. • Monitor marketing expenditure and evaluate campaign effectiveness. • Prepare monthly and quarterly marketing performance reports for senior management and brand principals. • Assess the effectiveness of trade marketing investments and partner activations. • Ensure marketing initiatives support business objectives and deliver measurable value. 9. Team & Stakeholder Management • Coordinate with sales, retail, ecommerce, merchandising, procurement, and operations teams. • Manage external agencies, creative partners, vendors, and marketing suppliers. • Maintain effective communication with international brand principals and regional retail partners. • Ensure marketing initiatives are delivered on time, within budget, and to the highest quality standards. CANDIDATE PROFILE Essential Requirements: • 3-6 years of progressive marketing experience, preferably within luxury fragrance, niche perfumery, premium beauty, or luxury retail. • Previous experience in a luxury brand distri

Essential Requirements: 3-6 years of progressive marketing experience, preferably within luxury fragrance, niche perfumery, premium beauty, or luxury retail. Previous experience in a luxury brand distribution environment is expected.

1. Brand Strategy & Portfolio Management: Develop and execute annual marketing strategies for the company's portfolio of luxury and niche fragrance brands; establish distinctive brand positioning; develop brand-specific marketing plans; strengthen brand awareness and market positioning; identify opportunities for brand development and portfolio growth; maintain relationships with international brand principals. 2. Product Launches & Brand Campaigns: Plan and execute new fragrance launches across retail and distribution; develop launch plans covering PR, activations, sampling, events, and consumer engagement; coordinate calendars, assets, and materials with brand principals; translate fragrance elements into marketing narratives; ensure launches across Plethora network; evaluate performance. 3. Trade Marketing & Distribution Support: Develop and execute trade marketing strategies; create annual plans with retail/e-commerce managers and partners; develop co-marketing initiatives and campaigns; support wholesale partners and department stores with materials and education; coordinate joint activities with retailers; develop initiatives to drive sell-in/sell-out and distribution growth; monitor effectiveness. 4. Retail & Experiential Marketing: Develop initiatives for Plethora’s retail network and partner locations; plan in-store activations, fragrance experiences, pop-ups, previews, events; oversee visual merchandising and premium materials; collaborate with sales teams to improve engagement and traffic; develop VIP experiences and exclusive events; maintain luxury standards. 5. Public Relations & Strategic Partnerships: Develop PR strategies; build relationships with luxury media and industry professionals; manage press releases and launch coverage; identify collaborations with luxury retailers and hospitality partners; oversee influencer programs; coordinate events and partnerships. 6. Creative Direction & Brand Storytelling: Define creative direction for campaigns and materials; develop narratives around craftsmanship and exclusivity; manage creative agencies and production partners; ensure alignment with guidelines; approve materials. 7. Market Intelligence & Business Development: Monitor trends and competitor activities in UAE, Saudi Arabia, and GCC; benchmark positioning and distribution; identify opportunities for partnerships and market expansion; provide insights to management; collaborate with BD and sales to identify new accounts. 8. Marketing Budget & Performance Management: Develop and manage annual budgets; set KPIs; monitor expenditure and campaign effectiveness; prepare performance reports; assess trade investments. 9. Team & Stakeholder Management: Coordinate with internal teams; manage external agencies and suppliers; maintain communication with brand principals and retail partners; ensure on-time and quality delivery.