Sales Manager – Toy (Modern Trade)

We’re recruiting a Sales Manager – Toys (Modern Trade) for one of our clients, a leading trading company based in Dubai, UAE. About Our Client: Our client is an established trading company specializing in the distribution of consumer products, with a focus on the toy industry. The company works with major modern trade accounts, including hypermarkets, supermarkets, and large-format retailers, offering a diverse portfolio of toy products across the UAE market. Key Responsibilities: • Develop and maintain strong commercial relationships with major modern trade accounts • Negotiate trading terms, annual joint business plans, promotions, and shelf space agreements to maximize mutual growth • Conduct regular business reviews with buyers and category managers to monitor performance and identify growth opportunities • Develop and execute the Modern Trade sales plan to achieve volume, revenue, and profitability targets • Drive distribution growth and ensure the full toy portfolio is listed and well-represented across all accounts • Monitor sell-in and sell-out data, manage stock rotation, and minimize returns and ageing inventory • Manage trade spend and promotional budgets effectively, ensuring a strong return on investment (ROI) for all activations • Plan and execute in-store promotions, seasonal campaigns (e.g., Ramadan, back-to-school, and festive campaigns), and new product launches in collaboration with the marketing team • Monitor competitor activities, pricing, and new product launches within the UAE toy market • Work closely with warehouse and logistics teams to ensure timely order fulfilment and stock availability Requirements • Bachelor's degree in business, Marketing, or a related field • Minimum of 4–7 years of sales or key account management experience in Modern Trade, specifically within the toy distribution sector in the UAE • Proven track record of managing hypermarkets, supermarkets, or large-format toy retailers Benefits • Competitive Salary • Employee Benefits as per the UAE Labor Law