Marketing Manager

Role Overview Seeking an experienced Marketing Manager based in the UAE to support and drive the firm's marketing, brand and go-to-market priorities. The role will work closely with senior business and solution leaders to translate business priorities into effective marketing programs that strengthen Protiviti's market positioning, build brand visibility and support client engagement. The successful candidate will be bilingual in English and Arabic, with strong written and verbal communication capabilities, and a good understanding of the UAE and wider Middle East business environment. Key Responsibilities Go-to-Market • Partner with business, solution and industry leaders to plan and execute integrated marketing and go-to-market campaigns aligned with business priorities. • Manage campaigns across digital, social media, events, webinars, thought leadership, research, client communications and brand-building initiatives. • Develop and manage marketing plans for priority solutions, industries, client segments and market opportunities. • Coordinate regional and global marketing initiatives and adapt campaigns and content, including appropriate Arabic-language localization. Content, Digital & Communications • Work with subject matter experts to develop and promote thought leadership, research, insights, articles and other client-facing content. • Monitor relevant business, industry and market developments to identify timely content and campaign opportunities. • Ensure consistency of brand, messaging and quality across all external and internal marketing communications. Events, Partnerships & Market Visibility • Identify and maintain a calendar of key industry events, sponsorship opportunities and marketing programs. • Build and strengthen relationships with relevant business councils, chambers of commerce, industry bodies, professional associations and ecosystem partners in the UAE and wider region. • Support relationships with media and relevant publications, working with external PR or communications agencies where required. Stakeholder & Project Management • Manage multiple marketing projects simultaneously, ensuring delivery against agreed scope, quality, timelines and budgets. • Establish a regular cadence with business leaders to review marketing needs, campaign priorities, progress and upcoming opportunities. • Coordinate effectively with regional and global marketing teams, designers, agencies, vendors and other partners. Reporting & Marketing Operations • Maintain marketing calendars, budget, campaign dashboards and regular management reports. • Track campaign effectiveness, engagement and outcomes, including relevant ROI and business-impact measures where applicable. • Manage external agencies and vendor relationships, ensuring quality, cost efficiency and timely delivery. Desired Experience & Skills • 8+ years of relevant B2B marketing experience, preferably within professional services, consulting, financial services, technology or another knowledge-led business. • Fluent/bilingual communication skills in English and Arabic are essential, with strong written, editing and presentation capabilities in both languages. • Based in the UAE, with good knowledge of the UAE and broader Middle East business and media environment. • Bachelor's degree required; postgraduate qualification in Marketing, Business, Communications or a related discipline is preferred. • Strong understanding of content marketing, digital marketing, social media, events, thought leadership, PR and brand communications. • Excellent project management skills, with the ability to manage multiple priorities and stakeholders independently. • Prior experience managing agencies, vendors and/or junior marketing team members would be preferred.

Go-to-Market: Partner with business, solution and industry leaders to plan and execute integrated marketing and go-to-market campaigns aligned with business priorities. Manage campaigns across digital, social media, events, webinars, thought leadership, research, client communications and brand-building initiatives. Develop and manage marketing plans for priority solutions, industries, client segments and market opportunities. Coordinate regional and global marketing initiatives and adapt campaigns and content, including appropriate Arabic-language localization. Content, Digital & Communications: Work with subject matter experts to develop and promote thought leadership, research, insights, articles and other client-facing content. Monitor relevant business, industry and market developments to identify timely content and campaign opportunities. Ensure consistency of brand, messaging and quality across all external and internal marketing communications. Events, Partnerships & Market Visibility: Identify and maintain a calendar of key industry events, sponsorship opportunities and marketing programs. Build and strengthen relationships with relevant business councils, chambers of commerce, industry bodies, professional associations and ecosystem partners in the UAE and wider region. Support relationships with media and relevant publications, working with external PR or communications agencies where required. Stakeholder & Project Management: Manage multiple marketing projects simultaneously, ensuring delivery against agreed scope, quality, timelines and budgets. Establish a regular cadence with business leaders to review marketing needs, campaign priorities, progress and upcoming opportunities. Coordinate effectively with regional and global marketing teams, designers, agencies, vendors and other partners. Reporting & Marketing Operations: Maintain marketing calendars, budget, campaign dashboards and regular management reports. Track campaign effectiveness, engagement and outcomes, including relevant ROI and business-impact measures where applicable. Manage external agencies and vendor relationships, ensuring quality, cost efficiency and timely delivery.