Performance Marketing Specialist

About the Role Wusool Advertising Corporation is seeking a results-driven Performance Marketing Specialist to manage paid advertising campaigns, optimize campaign performance, analyze marketing data, and maximize advertising efficiency for an animal welfare center. Key Responsibilities • Set up, manage, and optimize paid advertising campaigns across Meta, TikTok, Snapchat, X, Google, and YouTube. • Define target audiences and allocate advertising budgets effectively. • Monitor campaign performance and track key performance indicators (KPIs). • Prepare campaign performance reports and analyze results. • Conduct A/B testing to improve campaign effectiveness. • Optimize advertising costs and maximize campaign performance. Requirements • Bachelor's degree in Marketing, Business, or a related field. • Minimum 3 years of experience managing paid advertising campaigns in the Saudi market. • Proficiency in Meta Ads Manager, TikTok Ads, and Google Ads. • Strong Excel skills and data analysis capabilities. • Ability to interpret campaign data and provide actionable recommendations. Preferred Qualifications • Meta Blueprint or Google Ads certifications. • Experience with Looker Studio or other dashboard and reporting tools. General Requirements • Work location: Dammam, Eastern Province. • Only Saudi nationals. • Willingness to travel to the center and attend events when required. • Ability to maintain strict confidentiality

Bachelor's degree in Marketing, Business, or a related field. Minimum 3 years of experience managing paid advertising campaigns in the Saudi market. Proficiency in Meta Ads Manager, TikTok Ads, and Google Ads. Strong Excel skills and data analysis capabilities. Ability to interpret campaign data and provide actionable recommendations.

Set up, manage, and optimize paid advertising campaigns across Meta, TikTok, Snapchat, X, Google, and YouTube. Define target audiences and allocate advertising budgets effectively. Monitor campaign performance and track key performance indicators (KPIs). Prepare campaign performance reports and analyze results. Conduct A/B testing to improve campaign effectiveness. Optimize advertising costs and maximize campaign performance.