Performance Marketing Manager (m/f/x) Middle East

About seca seca – Precision for Health is the global market leader in medical measuring and weighing systems. Since 1840, we have been helping healthcare professionals solve complex challenges with simple, innovative solutions that go far beyond measuring height and weight. From integrated measuring stations connected to electronic health records to advanced body composition analysis, seca continues to set new standards in medical technology. As a 100% family-owned company in its fourth generation, we combine tradition and innovation to make a meaningful contribution to healthcare worldwide. The seca Dubai team drives growth across the Middle East and works closely with our international headquarters to further strengthen seca’s market position in the region. About the role We are looking for a Performance Marketing Manager (m/f/x) Middle East, based in Dubai. In this role, you will take ownership of hands-on performance marketing and lead generation, with a clear focus on generating qualified leads and supporting sales growth. You will plan, launch and optimize digital campaigns, manage performance through data and work closely with the local Sales team and HQ Marketing. What you’ll do: • Lead Generation & Customer Acquisition: Drive qualified lead generation and customer acquisition using HubSpot and targeted digital marketing initiatives. • Performance Marketing: Plan, set up, manage and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads, with a focus on conversions, lead quality and ROI. • Campaigns & Local Marketing: Work with Sales and HQ Marketing to localize global campaigns and develop effective multi-channel activities for the Middle East market. • Data & Optimization: Monitor KPIs, analyze campaign and customer data and turn insights into concrete optimization measures. • Marketing Automation: Use HubSpot for lead management, automation and nurturing and work closely with Sales to turn leads into business opportunities. • Events & B2B Marketing: Organize local events, webinars and conferences and support joint marketing activities with B2B customers. What you bring: • 5+ years of experience in marketing, ideally with a strong focus on performance marketing and lead generation • Hands-on experience setting up, managing and optimizing digital campaigns across paid channels • Strong experience with HubSpot or related tool and performance marketing platforms such as Google Ads, Meta Ads Manager and LinkedIn Ads • A data-driven mindset and a strong understanding of conversion, campaign performance and ROI • Experience working closely with Sales and translating business objectives into effective marketing activities • An entrepreneurial, proactive and hands-on approach, combined with strong organizational skills • Degree in Marketing, Business Administration or a comparable field, or equivalent professional experience • Fluent in English; Arabic is a plus Why seca? 185 years of medical technology – four generations of family ownership – one team shaping the future together. At seca, it’s not just what you do, but who you do it with. That’s why we offer more than the usual perks. Our team values especially: • Teams that support each other and collaborate in all situations • Flat hierarchies and short decision-making paths that leave room for ideas and fast action • Competitive salary, flexible working hours, and a modern, inspiring workspace Join a workplace that connects, motivates, and moves forward together – where your work has real impact. Ready to create impactful social media content in healthcare? Apply today and help shape how seca shows up across global digital platforms.

5+ years of experience in marketing, ideally with a strong focus on performance marketing and lead generation. Hands-on experience setting up, managing and optimizing digital campaigns across paid channels. Strong experience with HubSpot or related tool and performance marketing platforms such as Google Ads, Meta Ads Manager and LinkedIn Ads. A data-driven mindset and a strong understanding of conversion, campaign performance and ROI. Experience working closely with Sales and translating business objectives into effective marketing activities. An entrepreneurial, proactive and hands-on approach, combined with strong organizational skills. Degree in Marketing, Business Administration or a comparable field, or equivalent professional experience. Fluent in English; Arabic is a plus.

Lead Generation & Customer Acquisition: Drive qualified lead generation and customer acquisition using HubSpot and targeted digital marketing initiatives. Performance Marketing: Plan, set up, manage and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads, with a focus on conversions, lead quality and ROI. Campaigns & Local Marketing: Work with Sales and HQ Marketing to localize global campaigns and develop effective multi-channel activities for the Middle East market. Data & Optimization: Monitor KPIs, analyze campaign and customer data and turn insights into concrete optimization measures. Marketing Automation: Use HubSpot for lead management, automation and nurturing and work closely with Sales to turn leads into business opportunities. Events & B2B Marketing: Organize local events, webinars and conferences and support joint marketing activities with B2B customers.