Marketing Executive

Job Title Marketing Executive Job Scope The Marketing Executive is accountable for developing and implementing marketing campaigns with the aim of promoting company products and services. S/He handles various responsibilities ranging from creative, analytical, digital, commercial and administrative, all aligned towards the achievement of the overall marketing strategy. Main Duties And Responsibilities • Participate in the development of the marketing strategy based on market insights and data analytics retrieved from different channels at hand • Participate in the creation and development of marketing campaigns and follow through the implementation with concerned parties both internally and externally • Organize and oversee campaigns and promotional events on social media using different channels and targeting various audiences • Conduct market research and analysis to evaluate trends, brand awareness and competition using different tools including but not limited to focus groups, call backs, surveys etc. • Gather and analyze data that helps identify and define future campaigns and activities for targeted audiences • Produce creative written and multimedia contents to be used on different digital and online platforms increasing engagement • Write, edit and proofread creative contents for diverse marketing productions (brochures, website, press releases, materials, etc.) • Maintain the company website and update all information at all times • Develop and maintain positive relationships with key external partners including media, advertising companies, agencies etc. • Follow up and monitor the progress of campaigns and events using various metrics and submit reports accordingly • Organize events and exhibitions in coordination with internal and external parties • Coordinate with the sales team and develop targeted marketing campaigns and activities that meet sales strategies. Position Requirements Education Bachelor’s degree in Marketing or Advertising. Experience At least 3 years of relevant experience.

Bachelor’s degree in Marketing or Advertising. At least 3 years of relevant experience.

Participate in the development of the marketing strategy based on market insights and data analytics retrieved from different channels at hand; Participate in the creation and development of marketing campaigns and follow through the implementation with concerned parties both internally and externally; Organize and oversee campaigns and promotional events on social media using different channels and targeting various audiences; Conduct market research and analysis to evaluate trends, brand awareness and competition using different tools including but not limited to focus groups, call backs, surveys etc.; Gather and analyze data that helps identify and define future campaigns and activities for targeted audiences; Produce creative written and multimedia contents to be used on different digital and online platforms increasing engagement; Write, edit and proofread creative contents for diverse marketing productions (brochures, website, press releases, materials, etc.); Maintain the company website and update all information at all times; Develop and maintain positive relationships with key external partners including media, advertising companies, agencies etc.; Follow up and monitor the progress of campaigns and events using various metrics and submit reports accordingly; Organize events and exhibitions in coordination with internal and external parties; Coordinate with the sales team and develop targeted marketing campaigns and activities that meet sales strategies.