Content Creator

Serves as the on-the-ground visual storyteller for the mall, capturing daily life inside the mall and producing photo and video content in-house. By internalising this capability, the role removes the reliance on expensive daily agency photography retainers and delivers highly engaging, trend-driven content natively tailored for luxury, F&B, and active beachfront environments, in line with the luxury and lifestyle positioning of the asset. Responsibilities: • Capture photo and video content daily across the mall, using smartphone or DSLR setups, showcasing the vibrant energy of tenants, dining, and promenades. • Produce content tailored to the luxury, F&B, and active beachfront environments of the destination, delivering in-house the visual coverage previously sourced from external agency photography retainers. • Deliver social assets and platform-ready clips in line with the monthly content calendar set by the Marketing Team. • Compile and hand over weekly content packs of digital media assets for scheduling. • Cover seasonal activations and major event moments on the ground, generating real-time stories and social assets as they happen. • Spot posting moments as they arise, then capture, caption, and publish content while the moment is still live. • Be present on-site during activations, to support the wider marketing and events effort. • Edit photo and video content into platform-native formats such as Instagram Reels, TikToks, and Shorts, turning content around quickly to keep pace with the tactical content plan. • Use editing software (Adobe Creative Suite, Premiere Pro, or mobile-native editing suites) to a high technical standard, so that assets meet the format requirements of each publishing platform. • Ensure all visual assets reflect the luxury and lifestyle positioning of the mall, with polished layout and lighting execution. • Keep all content aligned to brand guidelines across every publishing channel. • Tailor content to what resonates with Bahraini and GCC audiences, rather than applying a generic social playbook. • Keep content current, trend-aware, and relevant across Instagram and TikTok. • Work closely with the Marketing team to align content with campaign and calendar priorities. • Liaise with tenants and activation teams to access locations, products, and moments worth capturing.