Freelance | Senior Digital Marketing Executive

*This is a freelance contractual role. **Applicants should have their own valid UAE visa and be available to join immediately. Senior Digital Marketing Executive About Us Founded in 2003, we’ve built a legacy of unforgettable experiences across the Middle East. From cultural festivals to flagship public events, our work blends logistical excellence with creative ambition to shape moments that matter. We are LINKVIVA — creators of experiences that live beyond the day. Our Energy (Values) – The 5Ps 👫 People – We rise by lifting others. 🌈 Positivity – We see the light, even in chaos. 🎯 Perfection – Not flawless. But fearless in chasing better. 🧭 Pioneering – We break molds, not rules. ❤️ Passion – We lead with fire in the belly. Why You Should Join Us • 🌍 Be at the Heart of Big Campaigns – Work on high‑impact digital strategies for live events, helping shape how our brand shows up and resonates online. • 🚀 Grow at Speed – You’ll have the opportunity to stretch your skills across channels (paid, email, UX, analytics) and evolve with the role in a fast‑moving digital environment. • 🎨 Creative + Analytical Balance – Blend creativity (ad‑copy, landing pages, UX) with analytics (data insights, optimization) and build campaigns that are both smart and memorable. • 🤝 Cross‑Team Connection – Collaborate with creative, event operations and external partners; your work bridges teams and helps drive real results. • 📊 Measurable Impact – Your decisions will be backed by data and your work will directly influence KPI improvements and campaign success, making your contribution visible and valued. 📌 About the Role As a Sr Digital Marketing Executive, you’ll support the Digital Marketing Manager in elevating LINKVIVA’s digital presence and driving engagement across our events. You’ll take ownership of campaign execution, website optimization, email marketing, analytics‐led insights, and seamless cross‐team delivery. Essential skills: • Running campaigns: Has personally set up and managed paid campaigns on Meta (Facebook and Instagram), Google Ads, TikTok and Snapchat. Proven experience managing paid media campaigns from planning through optimization and reporting. • Tracking results: Can set up and check tools such as Google Analytics, Google Tag Manager and advertising tracking codes to measure enquiries and sales correctly. Hands-on experience setting up tracking, events, pixels, UTMs, GA4, and GTM • Analysing data: Can explain what campaign results mean, identify why performance is weak and take action to improve results and control costs. Ability to optimise campaigns based on performance criteria such as CTR, CPC, conversion rate, CAC, and ROAS. • Understanding the customer journey: Knows how to plan campaigns that build awareness, encourage interest and generate purchases. Can also run follow-up ads, known as retargeting, for people who have already shown interest. • Working with CRM data: Can collect, organise and analyse customer and lead information, group audiences and report on enquiries and conversions. • Preparing reports: Can use Excel and dashboards such as Looker Studio to present clear results and recommendations. • Agency management: Experience managing digital marketing agencies, reviewing their work and following up on campaign results, deliverables and deadlines. Nice to have: • Experience promoting events, selling tickets online or running e-commerce campaigns. • Knowledge of website search visibility (SEO), email marketing and marketing automation.

As a Sr Digital Marketing Executive, you’ll support the Digital Marketing Manager in elevating LINKVIVA’s digital presence and driving engagement across our events. You’ll take ownership of campaign execution, website optimization, email marketing, analytics‑led insights, and seamless cross‑team delivery.