Marketing Manager

Marketing Manager Location: Flexible Regional Scope: Kuwait, Jordan & Bahrain Reporting to: CEO Company: FutureTEC Employment Type: Full-time Role Overview FutureTEC is seeking an experienced Marketing Manager to establish and lead the company’s marketing function and build a scalable regional marketing capability. This role is ideal for a hands-on, strategic B2B marketer who can define direction while remaining closely involved in execution. The successful candidate will work directly with the CEO and senior leadership to translate FutureTEC’s business strategy, technology portfolio, and growth priorities into effective positioning, campaigns, content, partner initiatives, and market engagement. As FutureTEC's dedicated marketing lead, the Marketing Manager will play an important role in strengthening our corporate and solution brands, enabling sales, supporting strategic technology partnerships, and driving measurable marketing contribution across Kuwait, Jordan, and Bahrain. Key Responsibilities Marketing Strategy & Planning • Develop and execute FutureTEC’s regional marketing strategy and roadmap aligned with business objectives. • Establish annual and quarterly marketing plans, priorities, budgets, and KPIs. • Define measurable objectives across brand awareness, demand generation, pipeline contribution, campaigns, events, digital channels, and partner marketing. • Provide regular marketing performance reporting and recommendations to executive management. Brand & Market Positioning • Define and manage FutureTEC and JOUD brand positioning, messaging, and tone of voice. • Develop clear positioning for FutureTEC’s services, solutions, business units, and strategic technology offerings. • Ensure consistent brand representation across corporate, commercial, digital, event, and partner-related materials. • Maintain and enforce corporate brand standards and guidelines. Content & Corporate Communications Lead the development of high-quality marketing and business content, including: • Corporate and business-unit presentations • Solution and service collateral • Sales enablement materials • Case studies and customer success stories • Thought-leadership content • Website and LinkedIn content • Campaign materials • Executive communications and announcements Manage external designers, agencies, production partners, and content resources where required. Sales & Demand Generation • Work closely with Sales, Presales, Business Units, and leadership to support pipeline development and go-to-market initiatives. • Develop targeted campaigns supporting strategic accounts, priority solutions, and new business opportunities. • Support account-based marketing initiatives for key customers and market segments. • Establish mechanisms to track marketing-generated and marketing-influenced opportunities through the sales pipeline. • Develop marketing assets that strengthen customer engagement throughout the sales cycle. Partner & Alliance Marketing • Work closely with Partnerships & Alliances and relevant Business Units to develop joint go-to-market initiatives with strategic technology partners. • Coordinate vendor campaigns, launches, events, customer engagement activities, and co-marketing initiatives. • Manage available partner marketing programs and funds where applicable. • Ensure FutureTEC receives maximum marketing value from its strategic vendor relationships. Events & Campaigns • Plan and execute regional conferences, customer events, partner events, workshops, executive engagements, and internal initiatives. • Develop event strategy, messaging, communication, content, and supporting materials. • Execute targeted digital, partner-led, account-based, and event-driven campaigns. • Measure campaign and event effectiveness against agreed commercial and marketing objectives. Digital Presence & Marketing Analytics • Own FutureTEC’s corporate website, LinkedIn presence, and relevant digital channels. • Maintain a professional, consistent, and active digital presence aligned with corporate positioning. • Manage website enhancements, SEO, digital campaigns, and external digital partners where required. • Monitor marketing analytics, campaign performance, engagement, lead generation, conversion, and ROI. • Work with Commercial teams to improve alignment between marketing activity, CRM data, and sales pipeline. Required Qualifications & Experience • Bachelor’s degree in Marketing, Business, Communications, or a related discipline. • 6+ years of B2B marketing experience, preferably within technology, IT services, consulting, professional services, or a related sector. • Proven experience establishing, building, or significantly developing a marketing function. • Strong understanding of B2B technology and services marketing rather than purely consumer or e-commerce marketing. • Experience developing marketing strategy while remaining directly involved in execution. • Demonstrated experience supporting sales, demand-generation, partner, and go-to-market initiatives. • Experience managing digital marketing, content, campaigns, events, and corporate communications. • Strong ability to work independently and manage multiple priorities. • Excellent written and verbal communication skills in English. Arabic is a strong advantage. • Experience working across multiple markets or with regional stakeholders is preferred. Key Skills & Attributes • Strategic thinker with a hands-on execution mindset • Strong commercial and business understanding • Excellent B2B writing and communication skills • Strong understanding of technology marketing • Comfortable working directly with senior leadership • Data-driven and focused on measurable marketing outcomes • Highly organized with strong attention to detail • Strong stakeholder and project-management skills • Able to manage agencies, vendors, and external partners effectively • Confident, mature, and professional communication style Why Join FutureTEC This role offers an opportunity to: • Build and shape FutureTEC’s marketing function and regional marketing strategy. • Work directly with executive leadership on strategic initiatives. • Support a growing portfolio spanning cybersecurity, cloud, Microsoft, Data & AI, digital trust, and enterprise technologies. • Work alongside leading global technology partners. • Gain regional exposure across Kuwait, Jordan, and Bahrain. • Grow into broader marketing leadership responsibilities as FutureTEC’s marketing organization expands.

Bachelor’s degree in Marketing, Business, Communications, or a related discipline. 6+ years of B2B marketing experience, preferably within technology, IT services, consulting, professional services, or a related sector. Proven experience establishing, building, or significantly developing a marketing function. Strong understanding of B2B technology and services marketing rather than purely consumer or e-commerce marketing. Experience developing marketing strategy while remaining directly involved in execution. Demonstrated experience supporting sales, demand-generation, partner, and go-to-market initiatives. Experience managing digital marketing, content, campaigns, events, and corporate communications. Strong ability to work independently and manage multiple priorities. Excellent written and verbal communication skills in English. Arabic is a strong advantage. Experience working across multiple markets or with regional stakeholders is preferred.

Develop and execute regional marketing strategy and roadmap aligned with business objectives. Establish annual and quarterly marketing plans, priorities, budgets, and KPIs. Define measurable objectives across brand awareness, demand generation, pipeline contribution, campaigns, events, digital channels, and partner marketing. Provide regular marketing performance reporting and recommendations to executive management. Define and manage FutureTEC and JOUD brand positioning, messaging, and tone of voice. Develop clear positioning for FutureTEC’s services, solutions, business units, and strategic technology offerings. Ensure consistent brand representation across corporate, commercial, digital, event, and partner-related materials. Maintain and enforce corporate brand standards and guidelines. Lead the development of high-quality marketing and business content (presentations, collateral, sales enablement materials, case studies, thought-leadership content, website/LinkedIn content, campaign materials, executive communications). Manage external designers, agencies, production partners, and content resources. Work with Sales, Presales, Business Units, and leadership to support pipeline development and go-to-market initiatives. Develop targeted campaigns supporting strategic accounts and new business opportunities. Support account-based marketing initiatives for key customers and market segments. Establish mechanisms to track marketing-generated and marketing-influenced opportunities through the sales pipeline. Develop marketing assets that strengthen customer engagement throughout the sales cycle. Collaborate with Partnerships & Alliances and Business Units to develop joint go-to-market initiatives with strategic technology partners. Coordinate vendor campaigns, launches, events, and co-marketing initiatives. Manage partner marketing programs and funds where applicable. Ensure maximum marketing value from strategic vendor relationships. Plan and execute regional conferences, customer events, partner events, workshops, executive engagements, and internal initiatives. Develop event strategy, messaging, content, and supporting materials. Execute targeted digital, partner-led, account-based, and event-driven campaigns. Measure campaign and event effectiveness against objectives. Own FutureTEC’s corporate website, LinkedIn, and relevant digital channels. Maintain a professional, consistent, and active digital presence. Manage website enhancements, SEO, digital campaigns, and external digital partners. Monitor marketing analytics, campaign performance, engagement, lead generation, conversion, and ROI. Align marketing activity with CRM data and sales pipeline in collaboration with Commercial teams.