Marketing Manager - Prime Residential

Overview Knight Frank is seeking a commercially minded and ambitious Marketing Manager to join our fast-paced, multidisciplinary Middle East business. Sitting within the Residential Division, this role will lead marketing activity across Prime Residential, Off-Plan and Leasing. You will be responsible for shaping and delivering strategies that strengthen brand visibility, generate qualified leads, drive press engagement and support business growth. Working closely with service line heads and cross-functional teams, you will ensure marketing activity is tightly aligned with sales priorities and commercial objectives. This role requires a dynamic self-starter with strong stakeholder management skills and the ability to combine strategic thinking with hands-on delivery in a B2C environment. Your focus will be on creating high-impact campaigns that reach the right audiences, elevate our market presence and deliver measurable results in one of the world’s most competitive real estate markets. Responsibilities • Develop and implement marketing plans and strategies that support the growth of our residential, transactional service lines. • Manage and execute multi-channel marketing campaigns including email, social media, website, and direct mail to attract the right kind of audience for our business services with the support of our wider marketing team • Possess a proven track record of working in a high-performance Marcoms environment. • Demonstrate the ability to originate and execute a new strategy for our various teams and stakeholders • Deliver solutions that synchronize with the needs of the business • Develop and run meaningful and impactful campaigns linked to clear objectives and KPIs • Analyse and report on marketing performance metrics to identify opportunities for improvement and optimize campaigns across the transactional side of the business. • Oversee the creation of marketing materials such as brochures, flyers, and advertisements to effectively promote each service line to the right audience with our remote team • Develop and manage the marketing budget to ensure maximum return on investment across all service lines, as agreed with the service line heads • Collaborate with the sales team to align marketing efforts with sales goals and support lead generation efforts for each service line • Work closely with cross-functional teams such as product development, design, and operations to ensure cohesive brand messaging and alignment across all service lines • Stay up to date with industry trends and best practices in real estate marketing, specifically related to residential and debt advisory service lines. • Support and build a compelling content plan for the transactional business to ensure all service lines and service line heads have maximum visibility and exposure to their brands and become the advocates for their service lines with profiling and media exposure. • Take the lead on client/media events, while working with internal and external comms to ensure maximum exposure • You will be accountable for the delivery of Residential transactional strategy, which will include clear campaign opportunities that you will identify, adapt, and adjust, through high frequency consultations with the Residential service line heads • Identify, capture, improve and regularly share/communicate success KPIs to demonstrate your impact on the businesses residential marketing efforts • With the support of wider marketing support services, you will propose and execute marketing related events for the Residential service lines, where relevant • roundtables, with the support of the team • Managing gifting, merchandising, branding where relevant • Be willing to travel if required • Support the Head of Residential Marketing on projects where needed Skills and Qualifications • Bachelor's degree in marketing, business, or related field preferred • 3+ years of experience in real estate marketing, with a track record of driving business growth across multiple service lines • Proven track record strategizing, managing and executing multi-channel marketing campaigns for real estate or similar • Strong analytical skills and experience with marketing metrics across multiple service lines • Excellent communication and collaboration skills with the ability to work cross-functionally across multiple service lines and multi-tasking • Proven experience managing a marketing budget across multiple service lines • Strong understanding of the real estate industry and market trends. • Proficiency in marketing automation and CRM tools across multiple service lines • Ability to work independently and manage multiple projects simultaneously across multiple service lines • Clear, creative, and logical thinker with exceptional writing and communication skills • Understanding of residential and commercial property markets • Strategic thinker, with an exceptional understanding of marketing techniques including digital, event management, CRM • Flexible, adaptable and with a co-operative attitude; able to work as part of a team • Excellent organizational and interpersonal skills. • Enviable attention to detail • The ability and flair to manage and lead large scale multichannel projects with ease • An intelligent listener, ambassadorial and has the ability to sell in ideas and concepts to stakeholders • Understanding of regional business culture and regulations. • The ability to understand and make use of computers and information technology (Knight Frank internal systems). • Understanding and ability to use Zapier, Salesforce and Salesforce Marketing Creative Cloud • Software: Microsoft Office programs to an advanced/proficient level. • Language skills: Fluency in English, written and verbal. Fluency in Arabic or other languages is advantageous. • Travel: Flexible attitude towards travelling. Show more Show less