private label manager

About the role

Responsibilities

• 1. Responsible for product planning for overseas business, with a strong focus on the development and category management of Private Brand (PB) products.
• 2. Formulate product strategies and category structures that align with local consumer needs, based on local market trends and user behavior.
• 3. Identify business opportunities, optimize product assortment, and continuously enhance product competitiveness through data analysis and market research.
• 4. Lead the end-to-end process of new product development, including product selection, positioning, packaging, pricing, and marketing coordination, to strengthen the market competitiveness of PB products.
• 5. Collaborate closely with cross-functional teams including supply chain, procurement, quality control, and operations to ensure effective execution of product planning and achievement of business goals.
• 6. Build and continuously iterate on localized product management methodologies to enhance the professionalism and forward-thinking nature of the product planning system.

Skills

• Product planning
• Category management
• New product development
• Pricing strategy
• Market research
• Data analysis
• Cross-functional collaboration
• Supply chain coordination
• Quality control
• Operations coordination
• Localized product management