Digital Marketing Specialist

1. POSITION OVERVIEW The Digital Marketing Specialist is responsible for developing, implementing, managing, and continuously optimizing EVA Interiors' digital marketing activities across all relevant platforms. The role is focused on enhancing EVA Interiors' positioning as a premium luxury interior design and fit-out company, increasing brand awareness, strengthening search engine visibility, expanding social media engagement, generating high-quality business leads, and improving digital marketing return on investment. The position requires strong hands-on expertise in social media management, search engine optimization (SEO), search engine marketing (SEM), performance advertising, content marketing, website optimization, conversion tracking, and digital analytics. The successful candidate must combine creative thinking with technical marketing capabilities, ensuring every digital initiative contributes to brand development, audience engagement, qualified inquiries, and sustainable commercial growth. 2. KEY RESPONSIBILITIES A. Social Media Strategy, Management & Growth Social Media Strategy & Platform Management • Develop and execute a comprehensive social media strategy aligned with EVA Interiors' marketing objectives, luxury positioning, and commercial priorities. • Manage the company's presence across Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, and emerging platforms relevant to the target audience. • Develop platform-specific strategies, recognizing differences in audience behavior, creative formats, advertising opportunities, and engagement patterns. • Build monthly and quarterly social media calendars incorporating project showcases, design inspiration, behind-the-scenes content, educational features, video campaigns, and corporate branding. • Establish consistent publishing schedules, content categories, brand messaging, and visual standards. • Optimize social media profiles, descriptions, keywords, highlights, calls to action, and profile navigation to improve discoverability and conversion. • Identify growth opportunities based on platform analytics, audience insights, competitor performance, and emerging content trends. Content Development & Creative Execution • Conceptualize and develop engaging social media content that reflects EVA's luxury design expertise, architectural detailing, craftsmanship, and completed projects. • Plan and coordinate professional photography, videography, reels, walkthrough videos, project transformations, and creative storytelling campaigns. • Develop compelling captions, headlines, hooks, calls to action, and content narratives tailored to specific audiences and platforms. • Create content series that communicate EVA Interiors' services, design philosophy, project capabilities, and differentiation. • Coordinate with designers, relationship managers, project teams, and external content creators to obtain relevant and accurate project information. • Develop short-form video strategies, including Instagram Reels, TikTok content, YouTube Shorts, and other high-engagement formats. • Ensure visual materials maintain premium production standards and are consistent with the company's luxury brand identity. • Monitor content performance and refine creative direction using engagement, reach, watch-time, saves, shares, and conversion data. Audience Engagement & Community Management • Monitor and manage comments, messages, mentions, reviews, and social media interactions. • Ensure inquiries are acknowledged and routed to the appropriate team within agreed response timelines. • Engage with relevant audiences, luxury property communities, architectural platforms, interior design publications, and industry partners. • Identify potential collaborations with relevant creators, luxury lifestyle platforms, real estate partners, and design-focused publications. • Maintain a professional and consistent brand voice across all online interactions. • Monitor brand sentiment and escalate reputational issues when necessary. Social Media Analytics & Optimization • Track follower quality and growth, audience demographics, reach, impressions, engagement rates, profile visits, website clicks, and social-generated inquiries. • Analyze performance by content format, campaign type, audience segment, and publishing schedule. • Conduct competitor benchmarking and identify opportunities to improve the company's positioning and visibility. • Develop monthly social media performance reports with clear recommendations for improvement. B. Search Engine Optimization (SEO) – Organic Growth & Visibility SEO Strategy & Keyword Research • Develop and implement a structured SEO strategy to improve EVA Interiors' organic search visibility and attract relevant luxury interior design clients. • Conduct comprehensive keyword research covering luxury interior design, villa interiors, residential fit-out, luxury renovation, bespoke interiors, and related high-intent searches. • Develop keyword strategies based on search intent, competition, ranking opportunities, geographical relevance, and commercial value. • Conduct SEO competitor analysis and identify content gaps, ranking opportunities, and relevant search trends. • Establish keyword mapping for the website's main pages, service pages, location pages, projects, and editorial content. • Conduct systematic A/B testing to improve campaign performance and reduce inefficient advertising expenditure. • Coordinate campaign tracking with the CRM and commercial teams to evaluate lead quality and downstream outcomes. C. Paid Social Media Advertising & Performance Marketing • Develop and execute paid campaigns using Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and other relevant advertising systems. • Create audience strategies targeting luxury residential clients, high-net-worth audiences, property owners, and other commercially relevant segments. • Develop campaign objectives covering brand awareness, engagement, website traffic, lead generation, and conversion. • Manage campaign funnels incorporating prospecting, retargeting, and lead nurturing. • Coordinate advertising creatives, including static visuals, carousel campaigns, premium video advertisements, and lead generation forms. • Test audience segments, advertising messages, placements, creative formats, and campaign structures. • Monitor campaign spend, frequency, conversion quality, cost per lead, and return on marketing investment. • Identify underperforming campaigns and implement corrective actions in a timely manner. • Establish clear performance reporting and ensure advertising activity remains within approved budgets. D. Website Management, User Experience & Conversion Rate Optimization • Maintain the accuracy, relevance, and presentation quality of EVA Interiors' website content. • Coordinate updates to completed project portfolios, service offerings, company profiles, contact information, and marketing landing pages. • Ensure the website provides an intuitive, professional, and visually premium experience consistent with luxu