Assistant Marketing Manager

Kings' Education is looking for an Assistant / Deputy Marketing Manager. The main objective of this role is to translate the overall brand and enrolment strategy into sharp, well-executed campaigns. This is a hands-on, ideas-led role for someone who can conceive a campaign from a blank page, brief and hold agencies to a high creative bar, and own the digital and website performance engine that supports admissions and brand growth across our campuses. Candidate profile Qualifications • Holds a bachelor’s or master’s degree in marketing • Skills & Experience • 8–12 years of marketing experience, with a strong and demonstrable digital core. • Proven track record devising digital strategy and running paid campaigns (Meta Ads, Google Ads) with budget ownership and ROI monitoring. • Strong creative and conceptual ability to ideate campaigns independently, not only execute briefs. • Working knowledge of SEO (technical and content) and tools such as Google Search Console, SEMrush or Ahrefs. • Comfortable with analytics platforms (GA4, Meta Business Suite) and translating data into decisions. • Experience in in-app marketing • Experience managing external creative, media or PR agencies. • Prior experience in education, hospitality, premium consumer brands, or a similarly relationship-driven B2C sector is an advantage. • Strong stakeholder management and communication skills; comfortable operating between strategic and hands-on execution. Candidate Profile • Currently operating in a similar capacity in a premium brand or agency. • A blend of strategic thinker and hands-on doer, equally comfortable shaping a digital roadmap and briefing a creative deck. • Naturally creative, with strong instincts for what makes a campaign land with a parent/consumer audience. • Collaborative; can guide and mentor a small existing team without needing to run it top-down. • Based in Dubai. • Career trajectory suggests readiness for the next step up in the medium term. Key Responsibilities Campaign Strategy & Creative Ideation • Conceive and shape marketing campaign ideas from brief and concept through to execution and results. • Bring a strong creative point of view; work closely with the visual content creator to set creative direction across campaigns and channels. • Translate the Head of Marketing's strategic priorities into concrete, campaign-level plans and calendars. • Digital Strategy & Performance • Devise and own the digital marketing strategy across paid, organic, social and email channels. • Plan, launch and optimise paid digital campaigns (Meta, Google, programmatic), owning budgets and ROI/CPL tracking. • Report on campaign and channel performance against enrolment and brand KPIs. • Website & SEO • Own the school websites' performance, structure and content roadmap. • Drive technical and content SEO to improve organic ranking, visibility and lead quality. • Work with web/dev resources and agencies to continuously improve site UX and conversion. • Agency & Stakeholder Management • Brief, guide and hold creative, media and PR agencies accountable to strategy, brand and quality standards. • Act as a day-to-day guide for the two marketing generalists, supporting execution quality and consistency. • Partner with campus leadership and admissions teams on campaign relevance and timing. How to Apply Application deadline: 30th October 2026 Please apply via our careers’ portal https://https://www.linkedin.com/redir/suspicious-page?url=kings%2ewebhr%2eco%2Fhr%2Fcareers%2F%3Fjp%3D72138293%26nbsp%3Bby attaching your detailed CV and a covering letter. Show more Show less

Holds a bachelor’s or master’s degree in marketing; 8–12 years of marketing experience with a strong and demonstrable digital core; proven track record devising digital strategy and running paid campaigns (Meta Ads, Google Ads) with budget ownership and ROI monitoring; strong creative and conceptual ability to ideate campaigns independently; working knowledge of SEO (technical and content) and tools such as Google Search Console, SEMrush or Ahrefs; comfortable with analytics platforms (GA4, Meta Business Suite) and translating data into decisions; experience in in-app marketing; experience managing external creative, media or PR agencies; prior experience in education, hospitality, premium consumer brands, or a similarly relationship-driven B2C sector is an advantage; strong stakeholder management and communication skills; capable of operating between strategic and hands-on execution.

Conceive and shape marketing campaign ideas from brief and concept through to execution and results; bring a strong creative point of view and set creative direction across campaigns and channels; translate the Head of Marketing's strategic priorities into concrete, campaign-level plans and calendars; devise and own the digital marketing strategy across paid, organic, social and email channels; plan, launch and optimise paid digital campaigns (Meta, Google, programmatic), owning budgets and ROI/CPL tracking; report on campaign and channel performance against enrolment and brand KPIs; own the school websites' performance, structure and content roadmap; drive technical and content SEO to improve organic ranking, visibility and lead quality; work with web/dev resources and agencies to continuously improve site UX and conversion; brief, guide and hold creative, media and PR agencies accountable to strategy, brand and quality standards; act as a day-to-day guide for two marketing generalists, supporting execution quality and consistency; partner with campus leadership and admissions teams on campaign relevance and timing.