Business Development Manager - TouchPoints (Meedaf)

Business Development Manager - TouchPoints (Meedaf) Embark on a journey where your unique contributions are celebrated, and your professional growth is embraced. At ADCB, we nurture a diverse, inclusive community where every voice is valued. About the business area The Touchpoints business, which is part of Meedaf, is committed to driving digital innovation and deliver customer centric digital loyalty solutions designed to drive client engagement and improve overall service delivery to partners and members. In this role, your key responsibilities include: • New Partner Acquisition - Identify, engage, and secure strategic partners to expand the Touchpoints programme proposition and strengthen partner participation • Lead the end-to-end partner lifecycle from prospecting through negotiation, onboarding and handover to account management • Structure commercial arrangements including commission, marketing funding, and points exchange models in order to create sustainable revenue opportunities • Own and deliver assigned revenue targets through new partner contribution and partner-led initiatives • Maximize revenue through upsell, cross-sell and new redemption and engagement mechanics • Optimize partner propositions and commercial arrangements, and work with internal stakeholders on campaigns, integrations, and operational initiatives in order to grow revenue and strengthen programme impact • Build forward-looking revenue plans and track performance across revenue streams • Analyze delivery gaps and implement targeted commercial and operational actions in order to improve conversion, optimize yield, and support achievement of business development objectives • Maintain service standards and responsiveness, and identify and address service risks or friction points promptly • Implement approved departmental policies, processes, and procedures, and ensure employee adherence so that work is carried out to the required standard while delivering the required standards of service to customers and stakeholders • Continuous Improvement - manage and motivate the team to ensure they contribute to, and participate in, the identification and implementation of change initiatives, programmes and projects in line with the Bank’s standards • Demonstrate Our Promise and apply the ADCB Service Standards to deliver the Bank’s required levels of service in all internal and external customer interactions The ideal candidate should have the following experience • Minimum Experience at least 6 years of experience in partnership development, business development or loyalty programme management within financial services, retail, travel, or digital commerce • Minimum Qualifications Bachelor’s degree in business administration, Marketing or a related discipline • Professional Qualifications Certifications in Digital Marketing, E-commerce, or CRM/Loyalty platforms. Commercial, Sales, or Negotiation certifications (e.g., Strategic Sales, Key Account Management) • Partner Management, Negotiation Skills, Customer Focus, Performance Tracking What we offer: • Competitive Salary: The indicative pay range for this role is AED 20,000 – AED 30,000 per month. Additionally, all employees are eligible to participate in one of our rewarding variable pay plans. • Comprehensive Benefits Package: This includes market-leading medical insurance, group life and personal accident insurance, paid leave and leave airfare, employee preferential rates on loans and finance facilities, staff discounts and offers, and children education assistance (for certain job levels). • Flexible and Remote Working Options: We understand the importance of work-life balance and offer flexible working arrangements, subject to eligibility and job requirements. • Learning and Development Opportunities: We value and facilitate continuous learning and personal development, through a variety of exciting learning opportunities, such as structured instructor-led courses, a comprehensive e-Learning catalog, on-the-job training and professional development programs. At ADCB, we are dedicated to creating a respectful, caring and disciplined work environment that aligns with your career ambitions. Show more Show less

Minimum Experience at least 6 years of experience in partnership development, business development or loyalty programme management within financial services, retail, travel, or digital commerce; Minimum Qualifications Bachelor’s degree in business administration, Marketing or a related discipline; Professional Qualifications Certifications in Digital Marketing, E-commerce, or CRM/Loyalty platforms. Commercial, Sales, or Negotiation certifications (e.g., Strategic Sales, Key Account Management); Partner Management, Negotiation Skills, Customer Focus, Performance Tracking

New Partner Acquisition - Identify, engage, and secure strategic partners to expand the Touchpoints programme proposition and strengthen partner participation; Lead the end-to-end partner lifecycle from prospecting through negotiation, onboarding and handover to account management; Structure commercial arrangements including commission, marketing funding, and points exchange models in order to create sustainable revenue opportunities; Own and deliver assigned revenue targets through new partner contribution and partner-led initiatives; Maximize revenue through upsell, cross-sell and new redemption and engagement mechanics; Optimize partner propositions and commercial arrangements, and work with internal stakeholders on campaigns, integrations, and operational initiatives in order to grow revenue and strengthen programme impact; Build forward-looking revenue plans and track performance across revenue streams; Analyze delivery gaps and implement targeted commercial and operational actions in order to improve conversion, optimize yield, and support achievement of business development objectives; Maintain service standards and responsiveness, and identify and address service risks or friction points promptly; Implement approved departmental policies, processes, and procedures, and ensure employee adherence so that work is carried out to the required standard while delivering the required standards of service to customers and stakeholders; Continuous Improvement - manage and motivate the team to ensure they contribute to, and participate in, the identification and implementation of change initiatives, programmes and projects in line with the Bank’s standards; Demonstrate Our Promise and apply the ADCB Service Standards to deliver the Bank’s required levels of service in all internal and external customer interactions