Real Estate Marketing Manager

Real Estate Marketing Manager Christie’s International Real Estate is seeking a highly experienced, commercially driven Real Estate Marketing Manager to lead and oversee our secondary and off-plan marketing strategies across Dubai, Abu Dhabi and Ras Al Khaimah. We are looking for a proven performer who understands that successful real estate marketing is not simply about brand awareness - it is about generating qualified leads, securing listings, driving transactions and delivering measurable revenue. Key Responsibilities Secondary Market Marketing: Develop and execute targeted campaigns to generate seller enquiries, secure quality property listings and attract qualified buyers across our key communities. Off-Plan Marketing: Lead marketing strategies for developer projects, exclusive mandates, new launches and investment opportunities. Lead & Revenue Generation: Design and implement high-performing digital campaigns with a clear focus on lead quality, conversion rates, cost per acquisition and return on investment. Digital Marketing & Performance: Oversee Google Ads, Meta campaigns, SEO, property portals, social media and other performance-driven marketing channels. CRM and Lead Nurturing: Maintain efficient contact segmentation and manage email and WhatsApp sequences, newsletters and campaigns for new, warm, cold and dormant leads. Website and Enquiry Journeys: Keep website information current and ensure forms, landing pages and contact channels work properly. Brand Positioning: Maintain the exceptional standards of the Christie’s International Real Estate brand across all marketing materials, campaigns and digital platforms. Regional Marketing Strategy: Develop tailored marketing initiatives for Dubai, Abu Dhabi and Ras Al Khaimah, recognising the different market dynamics and buyer demographics. Market Research and Reporting: Monitor property market trends, competitor activity and demand, and produce market reports and insights to support marketing and sales. Sales & Marketing Alignment: Work closely with sales management and brokers to ensure marketing investment translates into genuine business opportunities and completed transactions. Agent Support and Sales Enablement: Coordinate agents’ marketing requests, including property brochures, presentations, listing promotions and other sales materials, ensuring timely delivery and brand consistency. Team Leadership & Reporting: Manage the marketing team and, where applicable, external agencies, setting clear priorities, allocating work and overseeing delivery. Manage marketing resources, budgets and campaign performance, providing clear reporting on leads, conversions, revenue attribution and ROI. The Ideal Candidate A proven track record in UAE real estate marketing, with particular expertise and demonstrated success in the secondary sales market. Strong experience in both luxury residential resale and off-plan property marketing. Demonstrable success in generating qualified buyer and seller leads that convert into revenue. In-depth understanding of UAE property portals, digital advertising platforms, CRM systems and lead-generation strategies. Commercially minded, analytical and results-oriented, with the ability to manage budgets effectively. Strong leadership, creative direction and strategic planning capabilities, including experience managing a marketing team and external agencies where applicable. Experience working with an established, high-performing real estate brokerage in the UAE. What We Offer An opportunity to take ownership of the marketing strategy for one of the world’s most recognised luxury real estate brands, working alongside an ambitious leadership team across three key UAE property markets. We are specifically seeking an experienced real estate marketing professional who can demonstrate tangible results, not simply creative campaigns. If you have successfully built marketing strategies that generate listings, qualified leads and measurable sales revenue, we would like to hear from you. Apply: Please submit your CV together with examples of successful real estate marketing campaigns, lead-generation results and measurable ROI. Christie’s International Real Estate Show more Show less

Secondary Market Marketing: Develop and execute targeted campaigns to generate seller enquiries, secure quality property listings and attract qualified buyers across our key communities. Off-Plan Marketing: Lead marketing strategies for developer projects, exclusive mandates, new launches and investment opportunities. Lead & Revenue Generation: Design and implement high-performing digital campaigns with a clear focus on lead quality, conversion rates, cost per acquisition and return on investment. Digital Marketing & Performance: Oversee Google Ads, Meta campaigns, SEO, property portals, social media and other performance-driven marketing channels. CRM and Lead Nurturing: Maintain efficient contact segmentation and manage email and WhatsApp sequences, newsletters and campaigns for new, warm, cold and dormant leads. Website and Enquiry Journeys: Keep website information current and ensure forms, landing pages and contact channels work properly. Brand Positioning: Maintain the exceptional standards of the Christie’s International Real Estate brand across all marketing materials, campaigns and digital platforms. Regional Marketing Strategy: Develop tailored marketing initiatives for Dubai, Abu Dhabi and Ras Al Khaimah, recognising the different market dynamics and buyer demographics. Market Research and Reporting: Monitor property market trends, competitor activity and demand, and produce market reports and insights to support marketing and sales. Sales & Marketing Alignment: Work closely with sales management and brokers to ensure marketing investment translates into genuine business opportunities and completed transactions. Agent Support and Sales Enablement: Coordinate agents’ marketing requests, including property brochures, presentations, listing promotions and other sales materials, ensuring timely delivery and brand consistency. Team Leadership & Reporting: Manage the marketing team and, where applicable, external agencies, setting clear priorities, allocating work and overseeing delivery. Manage marketing resources, budgets and campaign performance, providing clear reporting on leads, conversions, revenue attribution and ROI.