Marketing Manager

Designation : Marketing Manager Location : Dubai Or Ajman (depending on the candidate’s proximity and ease of travel) About the Role We’re looking for a dynamic, creatively driven Marketing Manager to lead the brand, communications, and creative strategy for our fast-growing portfolio of fragrance brands. This is a pivotal leadership role combining brand building, creative direction, product launches, and international market expansion. You’ll lead a multi-disciplinary team of marketers, designers, and storytellers managing everything from global launches and pop-up events to retail partnerships and advertising campaigns. This role is ideal for someone who blends visionary creativity with operational excellence, has deep industry experience, and thrives in fast-paced, brand-led environments. Key Responsibilities • Own and elevate the creative and aesthetic direction across all brands under the portfolio. • Develop and maintain brand consistency across international markets. • Conceptualize and lead 360° creative campaigns, including photoshoots, video production, packaging design, and brand visuals. • Partner with the CEO on brand positioning, global storytelling, and market expansion. • Lead strategy and execution for product launch events across UAE and other global cities. • Ensure creative alignment with advertising campaigns across offline and digital platforms. • Develop and execute annual marketing calendars across retail, digital, and experiential channels. • Own the content strategy, social media management, and community storytelling. • Manage relationships with retailers, distributors, and online. • Plan and execute brand participation in international tradeshows and exhibitions. • Drive presence through international pop-up activations in key markets. • Supervise integrated campaign planning, content calendars, and execution of creative assets. • Align closely with the Performance Marketing team to ensure unified messaging and branding across paid media. • Analyze performance metrics to inform future campaign strategies. • Lead, mentor, and develop a multidisciplinary in-house marketing and creative team. • Build and lead a high-performing team culture that encourages creativity, strategic thinking, collaboration, and accountability. • Establish clear team structures, roles, responsibilities, and performance objectives aligned with overall business and brand goals. • Drive cross-functional collaboration between marketing, sales, product development, e-commerce, retail, and performance marketing teams to ensure seamless brand execution. • Mentor and empower team leaders, fostering professional development, creative excellence, and a strong pipeline of future marketing leaders. • Foster a culture of innovation, collaboration, and accountability across the team. • Oversee and allocate an annual marketing budget across global markets. • Balance investments between creative production, brand activations, pop-ups, collaborations, and media. Requirement • 10+ years in brand marketing or creative leadership roles within beauty, fragrance, or luxury retail. • Proven track record of leading international product launches and brand campaigns. • Prior experience with advertising, e-commerce, pop-ups, and retail channel marketing. Education • Bachelor’s degree in Marketing, Communications, or a related field. Skills • Deep understanding of the beauty/fragrance market and consumer behavior. • Strong capability in concept development, campaign storytelling, and creative direction. • Excellent visual brand sensibility and ability to maintain consistent aesthetic across platforms. • Strong leadership, team management, and cross-functional collaboration skills. • Basic understanding of e-commerce platforms and marketing funnels. • Ability to travel internationally for events, shoots, pop-ups, and key meetings. What We Offer • A strategic leadership role with direct impact on brand growth. • A fast-paced and entrepreneurial environment with significant ownership, decision-making authority, and scope to drive change. • Opportunities to lead, mentor, and develop a growing team. • A competitive compensation package with comprehensive benefits. • Long-term career growth and leadership opportunities within Afnan's expanding global business. Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. Show more Show less

10+ years in brand marketing or creative leadership roles within beauty, fragrance, or luxury retail. Proven track record of leading international product launches and brand campaigns. Prior experience with advertising, e-commerce, pop-ups, and retail channel marketing.

Own and elevate the creative and aesthetic direction across all brands under the portfolio. Develop and maintain brand consistency across international markets. Conceptualize and lead 360° creative campaigns, including photoshoots, video production, packaging design, and brand visuals. Partner with the CEO on brand positioning, global storytelling, and market expansion. Lead strategy and execution for product launch events across UAE and other global cities. Ensure creative alignment with advertising campaigns across offline and digital platforms. Develop and execute annual marketing calendars across retail, digital, and experiential channels. Own the content strategy, social media management, and community storytelling. Manage relationships with retailers, distributors, and online. Plan and execute brand participation in international tradeshows and exhibitions. Drive presence through international pop-up activations in key markets. Supervise integrated campaign planning, content calendars, and execution of creative assets. Align closely with the Performance Marketing team to ensure unified messaging and branding across paid media. Analyze performance metrics to inform future campaign strategies. Lead, mentor, and develop a multidisciplinary in-house marketing and creative team. Build and lead a high-performing team culture that encourages creativity, strategic thinking, collaboration, and accountability. Establish clear team structures, roles, responsibilities, and performance objectives aligned with overall business and brand goals. Drive cross-functional collaboration between marketing, sales, product development, e-commerce, retail, and performance marketing teams to ensure seamless brand execution. Mentor and empower team leaders, fostering professional development, creative excellence, and a strong pipeline of future marketing leaders. Foster a culture of innovation, collaboration, and accountability across the team. Oversee and allocate an annual marketing budget across global markets. Balance investments between creative production, brand activations, pop-ups, collaborations, and media.