Senior Digital Marketing Executive

*This is a freelance contractual role* Senior Digital Marketing Executive About Us Founded in 2003, we’ve built a legacy of unforgettable experiences across the Middle East. From cultural festivals to flagship public events, our work blends logistical excellence with creative ambition to shape moments that matter. We are LINKVIVA — creators of experiences that live beyond the day. Our Energy (Values) – The 5Ps 👫 People – We rise by lifting others. 🌈 Positivity – We see the light, even in chaos. 🎯 Perfection – Not flawless. But fearless in chasing better. 🧭 Pioneering – We break molds, not rules. ❤️ Passion – We lead with fire in the belly. Why You Should Join Us • 🌍 Be at the Heart of Big Campaigns – Work on high‑impact digital strategies for live events, helping shape how our brand shows up and resonates online. • 🚀 Grow at Speed – You’ll have the opportunity to stretch your skills across channels (paid, email, UX, analytics) and evolve with the role in a fast‑moving digital environment. • 🎨 Creative + Analytical Balance – Blend creativity (ad‑copy, landing pages, UX) with analytics (data insights, optimization) and build campaigns that are both smart and memorable. • 🤝 Cross‑Team Connection – Collaborate with creative, event operations and external partners; your work bridges teams and helps drive real results. • 📊 Measurable Impact – Your decisions will be backed by data and your work will directly influence KPI improvements and campaign success, making your contribution visible and valued. 📌 About the Role As a Sr Digital Marketing Executive, you’ll support the Digital Marketing Manager in elevating LINKVIVA’s digital presence and driving engagement across our events. You’ll take ownership of campaign execution, website optimization, email marketing, analytics‐led insights, and seamless cross‐team delivery. 🎯 What You’ll Do • Campaign Execution: Build, monitor, optimize and A/B test paid campaigns across Google, Meta, LinkedIn, Snapchat and TikTok. • Website & UX Management: Update event sites and landing pages with SEO and mobile optimization; coordinate any technical fixes or enhancements. • Email Marketing: Plan and deploy segmented, automated email campaigns; track performance and refine strategy. • Analytics & Reporting: Use digital analytics tools to monitor performance, identify issues/opportunities and recommend improvements. • Tracking & Retargeting: Manage UTM tags, pixels, audience lists and retargeting activities to boost ROI. • Asset Coordination: Collaborate with the creative and content teams to ensure digital assets are delivered on time and align with campaign needs. 🤝 Who You’ll Work With • Internal: You’ll report to the Digital Marketing Manager and partner closely with the marketing, creative, PR and event operations teams. • External: You’ll liaise with digital agencies, media platform partners, and vendors to execute campaigns and enhancements. 👤 About You • 3+ years of managing digital campaigns (preferably for live events or within an agency) • Proficient in Google Ads, Meta Ads, social media advertising platforms • Experienced with website CMS platforms and well‑versed in SEO best practices • Strong understanding of the full digital marketing funnel and customer journey. • Hands-on experience setting up tracking, events, pixels, UTMs, GA4, and GTM. • Proven experience managing paid media campaigns from planning through optimization and reporting. • Ability to optimise campaigns based on performance criteria such as CTR, CPC, conversion rate, CAC, and ROAS. • Experience building retargeting strategies and defining audience criteria across funnel stages. • Ability to upload customer data securely to advertising platforms and create custom and lookalike audiences. • Experience managing agencies, reviewing performance, and holding them accountable for results. • Experience in event ticket sales would be an advantage. • E-commerce experience is preferred.with event ticket sales • Creative problem‑solver with a passion for digital content and UX optimization Show more Show less