Digital Marketing Executive

This role keeps the digital marketing engine running day to day. The Executive sets up and monitors campaigns under the direction of the Digital Marketing & CRM Manager, keeps the CRM clean and correctly attributed, handles first-line WhatsApp and email responses, and produces the weekly numbers the manager uses to make decisions. It is an execution role with a clear development path. The holder is expected to become the person who knows where every lead came from and why a campaign moved, without yet owning the budget or the strategy. Campaign execution • Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager. • Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily. • Track spend against approved budgets and raise variances before they become overspend. CRM and lead management • Enter, tag and route enquiries, broker registrations and portal leads in the CRM within the agreed turnaround time. • Maintain source attribution on every record; run weekly hygiene checks on duplicates, missing sources and stalled leads. • Keep live inventory portals updated with current availability and pricing as instructed. Email marketing • Build and schedule drip campaign emails and newsletters in the email platform from approved copy and creative. • Maintain broker and buyer lists, segmentation and unsubscribe compliance. • Report open, click and reply rates after each send. Reporting and competitor monitoring • Compile weekly performance data (CPC, CTR, cost per lead, conversion rates) into the standard reporting template. • Maintain the competitor tracker: campaigns, pricing moves, launches and messaging observed each week. • Contribute to the monthly performance and benchmarking report prepared by the manager. Landing pages • Build and update landing pages in Unbounce from approved layouts and copy; run pre-launch checks on forms, tracking tags and mobile display. • Draft ad-group-specific page copy for manager review. WhatsApp and community support • Provide first-line responses on the official Business WhatsApp within the agreed response window; escalate qualified leads and complaints to Sales or the manager. • Log every WhatsApp conversation as a lead or enquiry in the CRM. • Monitor comments and messages across social channels and flag issues or opportunities. Content, social and website support • Draft blog posts and vlog scripts for manager and Creative Manager review; publish approved content to the website and social channels. • Maintain the content calendar and coordinate asset delivery with the Creative Manager. • Keep property listings on the website accurate, complete and visually current; apply basic on-page SEO to new pages and listings.

Campaign execution: Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns; build audiences and creative variants for retargeting and lead generation; flag underperforming ad sets daily; track spend and raise variances. CRM and lead management: Enter, tag and route enquiries and leads in the CRM; maintain source attribution; hygiene checks on duplicates and stalled leads; keep live inventory portals updated. Email marketing: Build and schedule drip campaigns and newsletters; maintain broker and buyer lists and segmentation; report open/click/reply rates. Reporting: Compile weekly performance data (CPC, CTR, cost per lead, conversion rates); maintain competitor tracker; contribute to monthly performance reports. Landing pages: Build and update landing pages in Unbounce; run pre-launch checks; draft ad-group-specific page copy. WhatsApp and community support: Provide first-line responses on WhatsApp; escalate qualified leads; log conversations in CRM. Content, social and website support: Draft blog posts and vlog scripts; publish content; maintain content calendar; coordinate asset delivery; ensure property listings are accurate and apply basic on-page SEO.