PERMANENT JOB - MARKETING & PR MANAGER, DUBAI

Born in the heart of Bordeaux in 1995, Caudalie is a fully independent, family-owned French skincare brand. Caudalie has become recognized internationally for highly effective patents derived from the seed, sap, and stalk of the grapevine: Polyphenols, Viniferine, and Resveratrol respectively. This unique skincare proposition is achieved without compromising on clean formulation or exceptional sustainability. Our mission? To be the most effective, clean, and sustainable beauty brand. Caudalie is looking for a passionate and sales-driven leader to fill the role of MARKETING & PR MANAGER, GCC (UEA, KSA, KW, KT, BH, OM). This role is based in Dubai, UEA. You will play a key role in driving the marketing strategy and execution for Sephora, caudalie.com and Amazon from 2028. You will be responsible for developing brand awareness, ensuring brand positioning and growing the business in close collaboration with cross-functional teams. You will report to the Export Director, and functionally to the Marketing Director and PR Director. YOUR RESPONSIBILITIES MARKETING • Develop marketing, media and promotional campaign plans for the GCC market and ensure flawless execution. • Coordinate the local adaptation and execution of global marketing operations. • Adapt and create content, including translation of global sales tools and proofreading. • Outline and execute online and offline media campaigns directly with media partners. • Secure the local implementation of 360° activations: merchandising, media, in-store and digital animation, education, sampling, incentives, e-commerce and partnerships, in line with the calendar. • Help set accurate forecasts, monitor after-launch results and communicate learnings to improve short- and long-term forecast accuracy. • Manage and implement the assigned marketing budget. • Build a strong alliance with Beauty Advisors to ensure they have the marketing tools needed to support sales. • Organize marketing presentations for Sephora, commercial cycles and seminars. • Create in-store animations and elevate in-store events and experiences, including consumer events, boutique events and trade shows. • Collect and compile market trends, share best practices and gather sell-out data for market feedback. • Spend at least three days per month with the sales team in the field to assess the situation and gather insights. COMMUNICATION • Build consistent global communication campaigns, including influencer briefs, event guidelines and content concepts. • Work closely with Marketing Paris Head Office and the business developer to align on key messages and content needs. • Create elevated content aligned with brand values to fuel the different platforms and supports. • Coordinate activations meticulously with all teams to maximize ROI. • Establish fair and clear KPIs aligned with long-term strategies. • Increase Caudalie’s brand awareness and visibility through influencers • Increase the social media community while growing engagement through strong daily content. • Create innovative social media initiatives to generate virality across platforms. • Leverage new trends and opportunities while carefully controlling brand image and positioning. • Reply and interact with the community through personalized moderation. YOUR PROFILE • Educated to a Bachelor’s or Master’s degree level, you have 2/3 years’ experience in a similar position • You master English fluently (written & oral) • Having work experience in the Middle East and speaking Arabic fluently is a strong asset • You have experience in the cosmetics industry, with strong exposure to trade marketing, PR, media and digital. • You have a strong understanding of beauty business dynamics, competition and the selective retail environment. • You have strong interpersonal and relationship-building skills. • You are a passionate and talented profile with an entrepreneurial spirit. • You are organized, able to multitask and comfortable working in a complex environment. • You are creative and dynamic mindset, with strong attention to detail. IF YOU ARE INTERESTED Please send your current resume and cover letter to the recruitment portal. All information provided will be treated as strictly confidential and used only for recruitment purposes. According to Caudalie, your difference can become a strength. We are convinced that diversity fits with performance; that is the reason why we will carefully read all applications. Show more Show less

Educated to a Bachelor’s or Master’s degree level, you have 2/3 years’ experience in a similar position. You master English fluently (written & oral). Having work experience in the Middle East and speaking Arabic fluently is a strong asset. You have experience in the cosmetics industry, with strong exposure to trade marketing, PR, media and digital. You have a strong understanding of beauty business dynamics, competition and the selective retail environment.

Marketing: Develop marketing, media and promotional campaign plans for the GCC market and ensure flawless execution. Coordinate the local adaptation and execution of global marketing operations. Adapt and create content, including translation of global sales tools and proofreading. Outline and execute online and offline media campaigns directly with media partners. Secure the local implementation of 360° activations: merchandising, media, in-store and digital animation, education, sampling, incentives, e-commerce and partnerships, in line with the calendar. Help set accurate forecasts, monitor after-launch results and communicate learnings to improve short- and long-term forecast accuracy. Manage and implement the assigned marketing budget. Build a strong alliance with Beauty Advisors to ensure they have the marketing tools needed to support sales. Organize marketing presentations for Sephora, commercial cycles and seminars. Create in-store animations and elevate in-store events and experiences, including consumer events, boutique events and trade shows. Collect and compile market trends, share best practices and gather sell-out data for market feedback. Spend at least three days per month with the sales team in the field to assess the situation and gather insights. Communication: Build consistent global communication campaigns, including influencer briefs, event guidelines and content concepts. Work closely with Marketing Paris Head Office and the business developer to align on key messages and content needs. Create elevated content aligned with brand values to fuel the different platforms and supports. Coordinate activations meticulously with all teams to maximize ROI. Establish fair and clear KPIs aligned with long-term strategies. Increase Caudalie’s brand awareness and visibility through influencers. Increase the social media community while growing engagement through strong daily content. Create innovative social media initiatives to generate virality across platforms. Leverage new trends and opportunities while carefully controlling brand image and positioning. Reply and interact with the community through personalized moderation.