Director of Business Development

STARAS — BUSINESS DEVELOPMENT DIRECTOR Company Staras is a multidisciplinary technical production and event-technology company with more than 40 years of industry heritage and an established UAE operation. The company provides end-to-end technical production including professional audio, lighting, LED/video, staging, truss and rigging, show-control infrastructure, broadcast/livestreaming, venue design and complete event production. Staras operates from its own UAE warehouse and has an international production and supply network. The Opportunity Staras is looking for a commercially aggressive senior sales/business-development professional to accelerate its growth in the UAE and GCC. This is not a conventional account-management position. The successful candidate must be a genuine rainmaker with an established network across the Middle East events, entertainment, production, corporate and/or exhibition ecosystem. We are looking for someone who can bring relationships, opportunities and revenue — not simply manage inbound enquiries. Core Mission Build a significant new revenue stream for Staras by leveraging an existing network of: • Event agencies • Production companies • Event producers • Concert and entertainment promoters • Corporate clients • Government and semi-government organizations • Exhibition and conference organizers • Hotels and venues • Fashion and luxury brands • Sports and entertainment organizations The candidate should be capable of opening doors that Staras does not currently have access to. Ideal Background The ideal candidate will have 10+ years of commercial experience in one or more of the following: • AV rental • Technical production • Live events • Staging • Lighting • Audio • LED/video • Event technology • Production services • Entertainment production Non-Negotiable Requirement The candidate must be able to demonstrate an established personal network and meaningful account ownership. We are specifically looking for someone who can answer: “If you joined Staras tomorrow, which 20 organizations would you approach first, who would you speak to, what would you sell them, and which opportunities could realistically be converted within 90 days?” We are not interested in candidates who rely exclusively on company-generated leads or inherited accounts. Responsibilities • Develop and execute Staras's commercial growth strategy for UAE and selected GCC markets. • Generate new business across rental, technical production and integrated event solutions. • Build relationships with senior decision-makers and procurement stakeholders. • Develop strategic agency, production-company and promoter relationships. • Identify large-scale opportunities before formal RFQ/tender stage. • Lead commercial negotiations and close high-value opportunities. • Work closely with technical and production teams to create commercially competitive solutions. • Protect project margins while remaining competitive. • Build a qualified sales pipeline and provide accurate forecasting. • Develop repeat business and strategic accounts. • Identify opportunities for Staras's broader technical capabilities beyond conventional equipment rental. • Support expansion into Saudi Arabia and other GCC markets where appropriate. First 90 Days The successful candidate will be expected to: • Produce a target-account map covering at least 50 qualified organizations. • Establish direct contact with at least 20 senior decision-makers. • Generate a qualified pipeline of at least AED 5 million. • Produce a minimum of 10 genuine opportunities/RFQs. • Open several new accounts that have not previously generated meaningful Staras revenue. • Establish a clear UAE/GCC account-development strategy. First-Year Objective Target annual revenue should be agreed according to the candidate's existing book and Staras's capacity, with an initial benchmark of approximately: AED 10 million+ annual booked revenue The target should be measured alongside gross-profit contribution. The company is particularly interested in new revenue personally originated by the candidate, rather than revenue from existing Staras accounts. Candidate Profile The ideal candidate is: • Commercially aggressive • Entrepreneurial • Well connected • Credible with technical production professionals • Comfortable selling to senior executives • Strong in negotiation • Commercially numerate • Able to understand technical solutions • Comfortable with long sales cycles and urgent event requirements • Capable of operating independently • Highly motivated by performance-based compensation Arabic is an advantage but not mandatory. UAE/GCC experience is essential. A valid UAE driving licence is strongly preferred. Compensation Staras is prepared to offer a competitive senior-market package. Indicative structure: Performance: Significant variable compensation linked to gross-profit contribution and new-business generation. Exceptional performance should have no artificial ceiling. For exceptional candidates with a demonstrable existing book, Staras is prepared to discuss a higher fixed package and/or a guaranteed first-year component. 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Non-Negotiable Requirement: The candidate must be able to demonstrate an established personal network and meaningful account ownership.