Sales Manager

Laveira is an established brand in the Saudi market with an 8-year track record of excellence. We specialize in high-quality chocolates, sweets, and gourmet confectionery. We are currently looking for a results-driven, strategic, and hands-on Sales Manager to lead our sales division, expand our distribution channels, and turn growth opportunities into profitable revenue. The Role We are seeking a dynamic sales leader who combines strategic vision with field execution. If you have a proven track record of scaling sales operations, building sustainable business relationships, and leading high-performing teams, we want to hear from you. Key Responsibilities: • Sales Strategy & Targets: Develop comprehensive sales strategies and allocate targets across channels, regions, product lines, and team members. • Team Leadership: Lead, mentor, and evaluate supervisors, sales reps, and channel leads to maximize productivity and achieve KPIs. • Channel Development: Drive growth across all sales channels, including Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce. • Deal Closing & Negotiations: Lead major negotiations, manage high-value corporate accounts, and oversee pricing strategies and credit terms. • Financial & Profitability Oversight: Monitor collections, aged receivables, channel margins, and client profitability in close alignment with Finance. • Pipeline & Forecasting: Manage pipeline efficiency, sales forecasts, and lead generation to ensure consistent revenue streams. • Cross-Functional Collaboration: Partner with Marketing, Production, and Supply Chain to align sales forecasts with inventory and demand execution. • Executive Reporting: Provide structured performance reports to the CEO, highlighting achievements, variance analysis, and growth strategies. Candidate Profile & Qualifications: • Proven Experience: Successful sales management background in FMCG, Food & Beverage, or Hospitality (Experience in chocolates and fine confectionery is highly preferred). • Track Record: Measurable success in meeting/exceeding sales targets, acquiring major accounts, and penetrating new market segments. • Market Expertise: Deep knowledge of the Saudi market dynamics, corporate sales, retail distribution, and key accounts. • Analytical & Commercial Acumen: Ability to build execution plans, set KPIs, analyze P&L/margins, and leverage data for forecasting. • Tech Savvy: Proficient in ERP & CRM systems (hands-on experience with Odoo is a strong plus). • Leadership & Influence: Strong negotiation, team-building, and executive communication skills. • Bonus Assets: Experience in E-commerce growth strategies and export market development is an added advantage. Show more Show less

Sales Strategy & Targets: Develop comprehensive sales strategies and allocate targets across channels, regions, product lines, and team members. Team Leadership: Lead, mentor, and evaluate supervisors, sales reps, and channel leads to maximize productivity and achieve KPIs. Channel Development: Drive growth across all sales channels, including Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce. Deal Closing & Negotiations: Lead major negotiations, manage high-value corporate accounts, and oversee pricing strategies and credit terms. Financial & Profitability Oversight: Monitor collections, aged receivables, channel margins, and client profitability in close alignment with Finance. Pipeline & Forecasting: Manage pipeline efficiency, sales forecasts, and lead generation to ensure consistent revenue streams. Cross-Functional Collaboration: Partner with Marketing, Production, and Supply Chain to align sales forecasts with inventory and demand execution. Executive Reporting: Provide structured performance reports to the CEO, highlighting achievements, variance analysis, and growth strategies.