HORECA Sales Executive

You will be responsible for growing a fast-growing consumer brand's presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands-on, on-ground sales environment. Key Responsibilities • New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues • Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands • Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding • Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management • HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team • Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management Requirements • 3-5 years of experience in HORECA/F&B sales • Experience selling beverages is a strong advantage • Strong network and understanding of the HORECA market • Proven experience in prospecting, account acquisition, and commercial negotiations • Strong relationship-building and communication skills • Fluent in Arabic and English • Valid driving licence and own car • Comfortable with frequent field visits and on-ground sales • Highly proactive, organized, and target-driven • Hands-on approach with the ability to work independently Show more Show less

3-5 years of experience in HORECA/F&B sales; Experience selling beverages is a strong advantage; Strong network and understanding of the HORECA market; Proven experience in prospecting, account acquisition, and commercial negotiations; Strong relationship-building and communication skills; Fluent in Arabic and English; Valid driving licence and own car; Comfortable with frequent field visits and on-ground sales; Highly proactive, organized, and target-driven; Hands-on approach with the ability to work independently

New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues; Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands; Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding; Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management; HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team; Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management