Manager – Performance Marketing

Performance Marketing Manager, Paid Search owns the planning, execution, and performance of paid search across Google Ads (Search, Shopping, Performance Max) for Landmark Group concepts and markets. The role is accountable for delivering against agreed business KPIs including revenue, cost to income ratio, ROAS, and CAC, managing budget allocation, bidding strategy, and campaign structure to drive efficient, scalable growth.. The role manages day-to-day channel delivery across multiple concepts and markets, working with the Dubai and Bengaluru execution team to ensure consistent quality and timely delivery. It also drives feed-based campaign performance in collaboration with product and commercial teams, maintains governance over account structure, tracking, and data integrity, and builds testing frameworks to identify and unlock incremental growth. The Manager is the primary paid search point of contact for concept stakeholders, providing regular performance updates, insights, and recommendations, and partners closely with MarTech, Analytics, and Product teams on measurement, attribution, and first-party data activation. The role reports to the AGM, Performance Marketing. Qualifications • 5 to 7 years of hands-on paid search experience, ideally within e-commerce, retail, or a performance agency environment serving retail clients • Deep working knowledge of Google Ads across Search, Shopping, and Performance Max, including bidding strategies, campaign structure, and automation • Proven experience managing substantial media budgets across multiple markets, with a track record of delivering against efficiency targets • Strong command of product feed management and its impact on Shopping and PMax performance • Working knowledge of GA4, Google Merchant Center, conversion tracking, and attribution, with the ability to identify and resolve tracking gaps • Comfortable with data: able to build and interrogate reports, spot anomalies, and translate numbers into a clear commercial recommendation •  Familiarity with AI-assisted optimization and automation tools, and a genuine interest in applying them to improve efficiency • Confident communicating with concept stakeholders and senior leadership, able to explain performance clearly and defend a recommendation with data • Collaborates effectively across functions and time zones, particularly with remote execution teams • Comfortable operating in a fast-moving environment with multiple concepts and shifting priorities About us - CSi (Customer Strategy Intelligence) CSi is a newly established strategic business unit within Landmark Group, bringing together the organization's most critical growth-driving capabilities into one integrated engine. Designed to shape the next phase of retail innovation, CSi unifies Data & Analytics, Loyalty (Shukran), Partnerships & Co-brands, Performance & Digital Marketing, and Customer Product & Martech under one vision. At its core, CSi stands for Customer, Strategy & Intelligence—placing customer experience at the center, enabling smarter business decisions through data, and leveraging AI and Business Intelligence to power every interaction and outcome. Joining CSi means becoming part of a high-impact team where Product, Data, AI, and Customer Experience converge to build solutions that serve millions of customers across multiple brands. This is an opportunity to work on meaningful business challenges, take ownership of strategic initiatives, and help redefine how modern retail operates in the region. We are looking for individuals who think customer-first, enjoy solving complex problems through data and technology, and are passionate about AI, Martech, Product, or Analytics. If you're looking to contribute to a fast-paced, highly visible environment where your work drives real business impact, CSi offers the opportunity to build the future of customer intelligence on a scale. Landmark Group Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 50 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE-based group has evolved into a comprehensive retail and hospitality entity, with over 2400 retail stores, leisure, and hospitality outlets, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group headquartered in Dubai, UAE is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade. Show more Show less

The role manages day-to-day channel delivery across multiple concepts and markets, working with the Dubai and Bengaluru execution team to ensure consistent quality and timely delivery. It also drives feed-based campaign performance in collaboration with product and commercial teams, maintains governance over account structure, tracking, and data integrity, and builds testing frameworks to identify and unlock incremental growth. The Manager is the primary paid search point of contact for concept stakeholders, providing regular performance updates, insights, and recommendations, and partners closely with MarTech, Analytics, and Product teams on measurement, attribution, and first-party data activation.