Digital Marketing Lead - Freelance Contract

Job Purpose • The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the organisation’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross-channel digital delivery. • The role ensures that digital initiatives are delivered to a high standard, aligned with the organisation’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team. Responsibilities • Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting • Photography, Videography and Production Management: Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the organisation • Digital Paid Media: Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting • Campaign Management: Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting • Social Media: Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms • Website and App Content Optimisation: Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs • CRM and Digital Engagement: Support CRM planning and execution, including audience-led campaigns and bilingual email content development • Digital Signage and Surveys: Support digital signage content and digital survey creation, deployment, and analysis • Reporting: Contribute to cross-channel digital marketing reporting, insights dashboards, and reporting platform development • Additional and Innovation-Focused Responsibilities: Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the organisation’s digital roadmap • Administrative and Management Responsibilities: Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes Required Qualifications and Experience • Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field • Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism • Proven experience working with agencies and managing multiple digital workstreams simultaneously • Experience supporting campaigns, content production and paid media delivery • Experience in influencer and celebrity management Show more Show less