Senior Sales Executive — Wholesale Flowers

District Flowers is looking for a proactive, commercially driven sales professional who can identify potential customers, build relationships, and close profitable orders. Your primary responsibility will be to generate sales through outbound prospecting, cold calling, structured follow-up, and activation of our existing customer database. You will develop B2B accounts and high-value B2C opportunities, with particular emphasis on wholesale flowers, occasions, and gifting. This role requires someone who takes initiative, communicates confidently, collaborates with the team, and owns the sales process from first contact through confirmed order and repeat business. Outbound Sales and Lead Generation • Identify and approach potential customers, including flower shops, gifting businesses, event planners, corporate buyers, and hospitality accounts. • Conduct cold calls, targeted WhatsApp outreach, and sales visits to generate qualified opportunities. • Reach decision-makers, understand their purchasing needs, and present relevant products and services. • Use our existing customer database to reactivate dormant customers and identify repeat-purchase and account-growth opportunities. Sales Conversion and Account Development • Manage the sales process from prospecting and qualification through quotation, negotiation, and closing. • Understand customer requirements, quantities, budgets, and delivery timelines. • Prepare quotations and build custom orders using District’s sales platform. • Handle objections confidently and negotiate within approved pricing and discount limits. • Secure order confirmation and payment or approved credit arrangements. • Register B2B and B2C customers and convert registrations into purchasing relationships. • Develop repeat business through timely follow-up, relevant recommendations, and seasonal planning. CRM and Pipeline Management • Maintain accurate customer profiles, contact details, and sales records. • Record outreach, conversations, quotations, objections, and agreed next steps. • Keep opportunity stages, expected order values, and anticipated closing dates up to date. • Ensure every active opportunity has a clear next action and scheduled follow-up. • Provide regular updates on pipeline progress, sales results, and reasons for lost opportunities. Product Availability and Order Coordination • Stay informed about available stock, incoming shipments, product varieties, and pricing. • Coordinate with the purchasing lead and approved wholesalers to source flowers when internal stock is insufficient. • Confirm availability, quality, cost, and lead times, obtaining approval before making purchasing commitments. • Recommend suitable alternatives that meet customer needs and protect profitability. • Communicate clearly with showroom, chiller, floral, and delivery teams to ensure orders are achievable and accurately fulfilled. • Request support early and follow through on issues affecting customer orders. Requirements • Proven experience in outbound sales, lead generation, cold calling, and closing sales opportunities. • Practical CRM experience, including pipeline management and disciplined follow-up. • Strong spoken and written Arabic, with working English sufficient for effective customer, supplier, and internal communication. • Strong negotiation, relationship-building, and objection-handling skills. • Ability to prepare accurate quotations and understand pricing, discounts, and gross margin. • A proactive, persistent, and accountable approach to achieving sales targets. • Strong teamwork and the confidence to seek support, coordinate tasks, and resolve problems. • Experience in flowers, occasions, gifting, events, hospitality supply, or a related industry is preferred. Success will be assessed through: • Sales revenue and gross profit generated. • New customers converted into purchasing accounts. • Dormant customers reactivated. • Repeat orders and growth within existing accounts. • Qualified opportunities created and converted. • Consistent follow-up and accurate CRM records. • Effective coordination and reliable order fulfilment. Show more Show less

Proven experience in outbound sales, lead generation, cold calling, and closing sales opportunities. Practical CRM experience, including pipeline management and disciplined follow-up. Strong spoken and written Arabic, with working English sufficient for effective customer, supplier, and internal communication. Strong negotiation, relationship-building, and objection-handling skills. Ability to prepare accurate quotations and understand pricing, discounts, and gross margin. A proactive, persistent, and accountable approach to achieving sales targets. Strong teamwork and the confidence to seek support, coordinate tasks, and resolve problems. Experience in flowers, occasions, gifting, events, hospitality supply, or a related industry is preferred.

Generate sales through outbound prospecting, cold calling, structured follow-up, and activation of existing customer database. Develop B2B accounts and high-value B2C opportunities, with emphasis on wholesale flowers, occasions, and gifting. Manage the sales process from prospecting and qualification through quotation, negotiation, and closing. Understand customer requirements, quantities, budgets, and delivery timelines. Prepare quotations and build custom orders using District’s sales platform. Handle objections and negotiate within approved pricing and discount limits. Secure order confirmation and payment or approved credit arrangements. Register B2B and B2C customers and convert registrations into purchasing relationships. Develop repeat business through timely follow-up, relevant recommendations, and seasonal planning. Maintain accurate customer profiles, contact details, and sales records. Record outreach, conversations, quotations, objections, and agreed next steps. Keep opportunity stages, expected order values, and anticipated closing dates up to date. Ensure every active opportunity has a clear next action and scheduled follow-up. Provide regular updates on pipeline progress, sales results, and reasons for lost opportunities. Stay informed about available stock, incoming shipments, product varieties, and pricing. Coordinate with the purchasing lead and approved wholesalers to source flowers when internal stock is insufficient. Confirm availability, quality, cost, and lead times, obtaining approval before making purchasing commitments. Recommend suitable alternatives that meet customer needs and protect profitability. Communicate clearly with showroom, chiller, floral, and delivery teams to ensure orders are achievable and accurately fulfilled. Request support early and follow through on issues affecting customer orders.