Social Media Specialist

About the Role • Plan and execute creative social media campaigns to promote company products, increase brand awareness, and drive sales. • Create, publish, and manage engaging content tailored to each social media platform while maintaining the Company's brand voice and ensuring consistent posting through content calendars. • Manage all Company social media accounts, monitor performance, engage with followers, respond promptly to comments, messages, reviews, and customer inquiries, and foster positive community engagement. • Monitor, analyze, and report on the performance of social media campaigns using relevant analytics tools, and recommend improvements to maximize results. • Identify, build, and maintain relationships with influencers and content creators, and coordinate influencer campaigns aligned with the Company's marketing objectives. • Collaborate with internal departments, particularly the Sales and Marketing teams, to ensure brand consistency and support product launches, campaigns, and other business initiatives. • Stay updated on social media trends, platform updates, and industry best practices to continuously improve content and campaign performance. • Perform any other duties assigned by Management. Key Responsibilities 01- Plan and execute creative social media campaigns to promote company products, increase brand awareness, and drive sales. 02- Create, publish, and manage engaging content tailored to each social media platform while maintaining the Company's brand voice and ensuring consistent posting through content calendars. 03- Manage all Company social media accounts, monitor performance, engage with followers, respond promptly to comments, messages, reviews, and customer inquiries, and foster positive community engagement. 04- Monitor, analyze, and report on the performance of social media campaigns using relevant analytics tools, and recommend improvements to maximize results. 05- Identify, build, and maintain relationships with influencers and content creators, and coordinate influencer campaigns aligned with the Company's marketing objectives. 06- Collaborate with internal departments, particularly the Sales and Marketing teams, to ensure brand consistency and support product launches, campaigns, and other business initiatives. 07- Stay updated on social media trends, platform updates, and industry best practices to continuously improve content and campaign performance. 08- Perform any other duties assigned by Management. Requirements 01- Minimum diploma in Marketing, Communications, Business, or a related field; Bachelor’s degree preferred. 02- Proven experience in social media management or digital marketing. 03- Strong writing, communication, and content creation skills in both Arabic and English. 04- Experience with social media analytics tools. 05- Good understanding of digital marketing, SEO fundamentals, and paid social advertising. 06- Familiarity with tools like Canva, CapCut, or similar (preferred). 07- Ability to manage multiple tasks and meet deadlines. Show more Show less