Head of Marketing Business Development

Position: Product & Sales Channel Head Africa Location: Dubai Key Responsibilities Brand & Product Positioning We are building a local new-energy brand with an integrated solar-storage product for small merchants and households, positioned on "high cost-performance, easy installation" to solve local pain points (frequent outages, unstable grids, high diesel-generation costs). This role requires building and executing localized channel and marketing strategies around this positioning — candidates must have genuine understanding of the African residential-storage market and target users. Channel Strategy & Rule-Making Design the distribution architecture, channel tiers and pricing system for Africa residential storage; build a three-tier network of distributors / dealers / installers and turn it into replicable rules and SOPs. Channel Development & Management Recruit, onboard, empower and manage channel partners; design rebate, incentive and market-support policies; review channel health regularly to grow coverage and sell-through efficiency. Sales Targets & P&L Ownership Own the annual Africa sales target; break down and execute country-level goals; drive shipments, collections and inventory turnover to deliver revenue and margin. Market Development & Branding Identify and penetrate priority countries (West Africa first); coordinate local marketing, brand exposure, government/key-account relations and joint marketing with key channels. Team Building & Enablement Build a localized sales team; recruit and develop key roles such as regional sales and Country Sales Head; establish goal management and incentive mechanisms. Market Insight & Feedback Continuously track the competitive landscape, tariffs/policies and price trends of Africa residential storage; feed first-line intelligence and requirements back to product, supply chain and pricing teams. Qualifications Must-Have • Industry experience: 3–4+ years in Africa residential energy storage (or solar/storage / new-energy related), with deep understanding of residential storage products (batteries, inverters, all-in-one units, off-grid/grid-tied solutions, etc.). • Channel expertise: Familiar with distribution rule-making and channel management, with proven success building a channel system from scratch or running a regional channel. • Location & identity: Chinese or local candidates welcome; Chinese candidates may be based in Dubai with compensation following Dubai local standards; local candidates will be based in target African countries. • Languages: Fluent Chinese or English (English as the working language); French is a plus (several West African countries are Francophone). • Mindset: Entrepreneurial, execution-driven and results-oriented; comfortable with frequent travel and cross-cultural collaboration. Preferred • Existing distributor / dealer / installer network or industry contacts in West Africa. • Channel-management experience at a storage / PV-inverter brand or tier-1 manufacturer. • Hands-on delivery of off-grid micro-grid or diesel-replacement projects. • Familiarity with local financing / leasing / PAYG (pay-as-you-go) payment models in Africa. Show more Show less