Marketing Lead, Saudi & Bahrain

Job title: Marketing Lead, Saudi Arabia & Bahrain Location: Jeddah, Saudi Arabia Who we are and what we do: LIPTON Teas & Infusions is the world’s leading tea business, home to iconic, purpose‑driven brands like Lipton, Pukka, Tazo, T2, Lyons and PG Tips. We craft great teas for every occasion, to bring joy and inspire a healthier lifestyle. Guided by our values of people first, ownership, passion for excellence, and consumer and customer centricity, we create long‑term value for our people, trade partners, suppliers, and the communities where we operate. If you’re a diverse thinker who takes personal ownership to connect ideas and make impactful things happen, someone who shares our values around humanity and courage and someone who enjoys a good cup of tea (on the house!), then we could be a good match! Your role: As the Marketing Lead, you will spearhead the strategy, development, and execution of marketing initiatives to drive the growth and success of our tea category and Lipton Masterbrand. This role demands a strategic and creative mindset, exceptional leadership, and a deep understanding of market dynamics. You will work closely with the General Manager (KSA & Bahrain), the Head of Marketing and cross-functional teams to enhance brand metrics, improve market share, and ensure efficient BMI budget management. You'll be a hands-on marketing expert who sets the strategic direction, drives execution personally, and turns plans into impactful and measurable business results Your key responsibilities: • Brand plans: Develop annual brand plans in full synergy with the mid and long-term plan. • P&L Management: Oversee the financial performance of the overall portfolio, ensuring profitability and sustainable growth. • Brand Management: Manage the Lipton Masterbrand, ensuring it aligns with our brand values and market positioning. Handle all aspects of Masterbrand PR to maintain and enhance brand reputation. • Lead end-to-end ATL and BTL strategy and execution across both countries, delivering impactful consumer campaigns that strengthen brand equity, accelerate penetration, and drive sustainable growth. • Portfolio Management: Lead the upgrade of the tea general portfolio mix and manage the innovation and renovation pipeline to keep our product offerings fresh and relevant. • Brand Performance: Keep the competitive growth via improving penetration of the brand. • Consumer Understanding: Driving the right consumer understanding, research on time in full through working closely with the Consumer and Marketing Insight team. • Communication Strategy: Lead the communication agenda with meaningful, impactful and disruptive communications for brands. • Stakeholder Collaboration: Cultivate strong relationships with global and regional teams to ensure a unified and cohesive approach to strategy implementation and execution. • Talent Catalyst: Ensure the development of the direct reports through empowerment and teamwork What we are looking for: • Minimum of 6 - 9 years of experience in marketing, with a focus on brand management and category leadership. • Previous experience in the FMCG beverage industry is a strong advantage. • Proven track record of delivering topline and marketing KPIs (driving share and penetration) • Experience in managing agencies. • Experience in managing digital channels and programs • Passion for date and a robust understanding of the consumer market • Excellent communication in English and Arabic. • An entrepreneur’s mindset with strong business acumen • Proven track record of excellent marketing delivery • Strong business and analytical mindset. • Expertise in communication strategy and digital tools. • Ability to think creatively and strategically. • Entrepreneurial and proactive, with a strong sense of ownership and a results-oriented mindset. • Ability to work effectively across functions and influence different stakeholders. • Comfortable operating in a fast-moving and evolving environment. • Strong project management and leadership skills (concrete evidence of successful and complex projects). • Developed influencing skills and ability to manage senior stakeholders. • Passion for tea and a commitment to consumer-centric innovation What’s in it for you: Join a team where your contribution matters and your growth is supported. At Lipton Teas and Infusions, we believe growth is for everyone. We create space for people to lead, take ownership, and build an entrepreneurial mindset. Like nature, we adapt, change, and grow. You’ll be part of a supportive environment that helps you grow both professionally and personally. Excited about the Role? Please apply online by clicking on “Apply”. Your application will be reviewed against our requirements. Show more Show less

Minimum of 6 - 9 years of experience in marketing, with a focus on brand management and category leadership. Previous experience in the FMCG beverage industry is a strong advantage. Excellent communication in English and Arabic.

Brand plans: Develop annual brand plans in full synergy with the mid and long-term plan. P&L Management: Oversee the financial performance of the overall portfolio, ensuring profitability and sustainable growth. Brand Management: Manage the Lipton Masterbrand, ensuring it aligns with our brand values and market positioning. Handle all aspects of Masterbrand PR to maintain and enhance brand reputation. Lead end-to-end ATL and BTL strategy and execution across both countries, delivering impactful consumer campaigns that strengthen brand equity, accelerate penetration, and drive sustainable growth. Portfolio Management: Lead the upgrade of the tea general portfolio mix and manage the innovation and renovation pipeline to keep our product offerings fresh and relevant. Brand Performance: Keep the competitive growth via improving penetration of the brand. Consumer Understanding: Driving the right consumer understanding, research on time in full through working closely with the Consumer and Marketing Insight team. Communication Strategy: Lead the communication agenda with meaningful, impactful and disruptive communications for brands. Stakeholder Collaboration: Cultivate strong relationships with global and regional teams to ensure a unified and cohesive approach to strategy implementation and execution. Talent Catalyst: Ensure the development of the direct reports through empowerment and teamwork.