Head of Marketing

Head of Marketing Location: Jeddah, Saudi Arabia Department: Marketing Reporting to: Chief Executive Officer / Managing Director Experience: 10+ years of progressive marketing experience Desired Target Industries: FMCG, Real Estate, Banking & Financial Services Role Overview Our client, a leading organisation based in Jeddah, is seeking an experienced and commercially minded Head of Marketing to lead and oversee the organisation's entire marketing function. The successful candidate will be responsible for developing and executing the overall marketing strategy, strengthening the organisation's brand and market positioning, driving customer engagement and supporting commercial growth. This is a senior leadership position requiring a strategic thinker who can also translate strategy into effective execution. The role will lead the marketing team, manage external agencies and partners where required, and work closely with senior leadership and other business functions to ensure marketing activity is aligned with wider organisational objectives. Key Responsibilities Marketing Strategy & Leadership • Develop and implement the organisation's overall marketing strategy in alignment with business objectives. • Lead, manage and develop the marketing function, establishing clear priorities, objectives and performance measures. • Translate business objectives into effective marketing plans, campaigns and initiatives. • Provide strategic marketing insight and recommendations to the executive leadership team. • Establish a clear annual marketing roadmap, including campaigns, budgets, priorities and KPIs. Brand & Market Positioning • Own and strengthen the organisation's brand strategy, positioning and market presence. • Ensure consistency of brand identity and messaging across all customer and stakeholder touchpoints. • Develop strategies to enhance brand awareness, reputation and customer perception. • Monitor market trends, competitor activity and customer behaviour to identify opportunities and risks. Digital & Integrated Marketing • Oversee digital marketing activities, including website, social media, content, SEO/SEM, email marketing and digital campaigns. • Develop integrated marketing campaigns across digital, traditional and experiential channels. • Drive the effective use of data, analytics and marketing technology to improve campaign performance and customer engagement. • Ensure marketing activity is measurable, commercially focused and continuously optimised. Campaign & Communications Management • Lead the planning and delivery of major marketing campaigns and initiatives from concept through to execution. • Oversee content strategy, creative development, communications and promotional activity. • Work with internal stakeholders and external agencies to ensure high-quality and timely delivery. • Develop compelling customer-facing communications that support the organisation's strategic objectives. Customer & Commercial Growth • Develop marketing initiatives that support customer acquisition, retention, engagement and overall business growth. • Use customer insights and market intelligence to identify new opportunities. • Work closely with commercial, sales, business development and other relevant functions to align marketing activity with revenue and growth objectives. • Establish and monitor marketing KPIs, ROI and performance metrics. Team & Stakeholder Management • Lead, mentor and develop the marketing team, building a high-performing and collaborative culture. • Set clear objectives and performance expectations for the team. • Manage marketing agencies, consultants, suppliers and other external partners. • Build strong relationships with senior stakeholders across the organisation. • Manage the marketing budget effectively, ensuring appropriate allocation of resources and demonstrable return on investment. Candidate Profile The ideal candidate will be a senior marketing professional with a proven track record of leading and developing marketing functions within a complex and commercially driven organisation. Essential Requirements • Minimum 10 years of progressive marketing experience, with increasing levels of responsibility. • Proven experience leading a marketing function or significant marketing team. • Strong experience developing and implementing comprehensive marketing strategies. • Demonstrable experience in brand management, digital marketing, communications and integrated campaigns. • Strong commercial understanding with the ability to link marketing activity to business performance and growth. • Experience managing marketing budgets, agencies and external partners. • Strong leadership, stakeholder management and communication skills. • Data-driven approach with experience using marketing analytics and performance metrics to inform decision-making. • Ability to operate strategically while remaining close to execution and delivery. • Strong understanding of current marketing trends, digital channels and emerging technologies. • Bachelor's degree in Marketing, Business, Communications or a related discipline; a Master's degree or relevant professional qualification would be advantageous. • Saudi/GCC market experience is highly desirable. • Fluent English is required; Arabic language skills would be an advantage. Key Competencies • Strategic Marketing Leadership • Brand & Positioning • Digital & Performance Marketing • Commercial Acumen • Customer Insight • Campaign Management • Data & Analytics • Team Leadership & Development • Stakeholder Management • Budget & Agency Management • Communication & Influence • Strategic Planning & Execution What Success Looks Like The successful candidate will establish a high-performing marketing function that strengthens the organisation's market position, enhances brand visibility and customer engagement, and delivers measurable commercial value. They will bring greater structure, strategic direction and accountability to the marketing function while ensuring effective execution across all channels. Show more

Minimum 10 years of progressive marketing experience; Proven experience leading a marketing function or significant marketing team; Strong experience developing and implementing comprehensive marketing strategies; Demonstrable experience in brand management, digital marketing, communications and integrated campaigns; Strong commercial understanding with the ability to link marketing activity to business performance and growth; Experience managing marketing budgets, agencies and external partners; Strong leadership, stakeholder management and communication skills; Data-driven approach with experience using marketing analytics and performance metrics to inform decision-making; Ability to operate strategically while remaining close to execution and delivery; Strong understanding of current marketing trends, digital channels and emerging technologies; Bachelor's degree in Marketing, Business, Communications or a related discipline; Saudi/GCC market experience is highly desirable; Fluent English is required; Arabic language skills would be an advantage.

Marketing Strategy & Leadership: Develop and implement the organisation's overall marketing strategy in alignment with business objectives; Lead, manage and develop the marketing function, establishing clear priorities, objectives and performance measures; Translate business objectives into effective marketing plans, campaigns and initiatives; Provide strategic marketing insight and recommendations to the executive leadership team; Establish a clear annual marketing roadmap, including campaigns, budgets, priorities and KPIs. Brand & Market Positioning: Own and strengthen the organisation's brand strategy, positioning and market presence; Ensure consistency of brand identity and messaging across all customer and stakeholder touchpoints; Develop strategies to enhance brand awareness, reputation and customer perception; Monitor market trends, competitor activity and customer behaviour to identify opportunities and risks. Digital & Integrated Marketing: Oversee digital marketing activities, including website, social media, content, SEO/SEM, email marketing and digital campaigns; Develop integrated marketing campaigns across digital, traditional and experiential channels; Drive the effective use of data, analytics and marketing technology to improve campaign performance and customer engagement; Ensure marketing activity is measurable, commercially focused and continuously optimised. Campaign & Communications Management: Lead the planning and delivery of major marketing campaigns and initiatives from concept through to execution; Oversee content strategy, creative development, communications and promotional activity; Work with internal stakeholders and external agencies to ensure high-quality and timely delivery; Develop compelling customer-facing communications that support the organisation's strategic objectives. Customer & Commercial Growth: Develop marketing initiatives that support customer acquisition, retention, engagement and overall business growth; Use customer insights and market intelligence to identify new opportunities; Work closely with commercial, sales, business development and other relevant functions to align marketing activity with revenue and growth objectives; Establish and monitor marketing KPIs, ROI and performance metrics. Team & Stakeholder Management: Lead, mentor and develop the marketing team, building a high-performing and collaborative culture; Set clear objectives and performance expectations for the team; Manage marketing agencies, consultants, suppliers and other external partners; Build strong relationships with senior stakeholders across the organisation; Manage the marketing budget effectively, ensuring appropriate allocation of resources and demonstrable return on investment.