Multi-Property Assistant Social Media Manager

Additional Information Ticket restaurant: 7€ Job Number 26118100 Job Category Sales & Marketing Location Omar Al Mukhtar Street, Area 61, Al Dafna, Street #850, PO Box 25500, Doha, QatarVIEW ON MAP Schedule Full Time Located Remotely? N Position Type Non-Management The Multi-Property Assistant Social Media Manager is an integral member of the Marketing & Communications team, responsible for supporting the development and execution of social media and digital communications across assigned properties. Working under the leadership of the Director of Marketing & Communications, the role supports the creation of engaging, on-brand content that strengthens the hotels’ online presence, drives awareness, engagement and consideration, and supports commercial objectives across Rooms, Food & Beverage, Spa, Weddings and Events. The role works closely with hotel operations, Food & Beverage, Sales, Revenue Management, eCommerce and external creative and media partners to ensure consistent, relevant and compelling communication across social media channels. CANDIDATE PROFILE Education And Experience Required: • 2-year degree from an accredited university in Marketing, Communications, Public Relations, Business Administration or related major and 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred. OR • 4-year bachelor's degree in Marketing, Communications, Public Relations, Business Administration or related major; 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred. • Strong understanding of social media platforms, content creation and digital marketing trends. • Experience managing social media accounts for a hospitality, lifestyle, F&B or consumer-facing brand is preferred. CORE WORK ACTIVITIES SOCIAL MEDIA STRATEGY & MANAGEMENT • Owns and manages the day-to-day social media presence across assigned properties and channels. • Develops and executes social media strategies aligned with the hotels’ overall marketing, communications and commercial objectives. • Establishes and maintains long-lead editorial and content calendars across all relevant social media platforms. • Creates, curates and publishes engaging content across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms. • Develops engaging copy, captions, Stories, Reels and other short-form content tailored to each platform and target audience. • Ensures social media content reflects the individual identity and positioning of each property while remaining aligned with Marriott brand standards and voice. • Develops and executes social media campaigns supporting Rooms, Food & Beverage, Spa, Weddings, Events and other hotel initiatives. • Identifies opportunities to create relevant, timely and engaging content based on hotel activity, guest experiences, trends and seasonal moments. • Monitors social media trends, platform developments and competitor activity and incorporates relevant opportunities into the social media strategy. • Continuously evaluates and optimizes content and channel performance to improve reach, engagement and conversion. COMMUNITY MANAGEMENT & ONLINE REPUTATION • Manages active and engaged online communities across the hotels’ social media channels. • Monitors and responds to comments, messages, mentions and online conversations in a timely and brand-appropriate manner. • Proactively identifies guest feedback, positive mentions and potential issues across social media and escalates where appropriate. • Leads proactive social listening and supports online reputation management across relevant channels. • Ensures guest interactions and responses are consistent with hotel communication standards and brand guidelines. CONTENT PRODUCTION & CREATIVE • Leads the planning and coordination of photography and video shoots for monthly, seasonal, festive and promotional campaigns. • Works closely with Operations, Food & Beverage and other departments to identify and develop compelling content opportunities. • Coordinates with photographers, videographers, designers, creative agencies and other external partners to produce high-quality visual and written content. • Develops clear creative briefs and ensures content is delivered according to agreed timelines and campaign requirements. • Maintains an organized library of approved photography, video and other digital assets. • Identifies opportunities to maximize and repurpose content across multiple platforms and campaigns. • Ensures all social media and digital content meets brand standards and required approval processes. INFLUENCER & MEDIA ENGAGEMENT • Develops and maintains relationships with relevant local influencers, content creators and media contacts. • Identifies and evaluates influencers and content creators aligned with the hotels’ positioning, target audiences and commercial objectives. • Coordinates influencer collaborations, hosted experiences, content partnerships and social media activations. • Manages influencer deliverables and ensures agreed content is received and published as required. • Tracks influencer and media coverage and reports on relevant social media exposure and results. • Supports PR and communications activities by identifying opportunities to amplify hotel news, events, activations and announcements through social media. DIGITAL MARKETING & CAMPAIGN SUPPORT • Develops and executes social media campaigns that support hotel marketing and revenue-generating initiatives. • Works closely with Food & Beverage, Sales, Rooms, Spa and Events teams to translate commercial promotions into compelling social media content. • Leads the social media promotion of F&B activations, seasonal campaigns, weddings, events, spa offerings and room promotions. • Coordinates with eCommerce and Revenue Management teams to ensure social media communications and promotional messaging are aligned with current offers and business priorities. • Coordinates with media and advertising agencies on paid social media campaigns and digital activations. • Monitors paid and organic campaign performance and recommends opportunities for optimization. • Ensures all advertising and promotional content published through social media channels is accurate, approved and aligned with brand standards. REPORTING & PERFORMANCE • Develops and maintains regular social media performance reports across assigned properties. • Tracks key performance indicators including reach, engagement, audience growth, content performance and campaign results. • Provides insights and recommendations based on social media performance, audience behavior and emerging trends. • Communicates key social media results, opportunities and challenges to the Director of Marketing & Communicat

Education And Experience Required: 2-year degree from an accredited university in Marketing, Communications, Public Relations, Business Administration or related major and 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred. OR 4-year bachelor's degree in Marketing, Communications, Public Relations, Business Administration or related major; 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred. Strong understanding of social media platforms, content creation and digital marketing trends. Experience managing social media accounts for a hospitality, lifestyle, F&B or consumer-facing brand is preferred.