Social Manager - Marketing - Jumeirah Marsa Al Arab

About Jumeirah Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world. About Jumeirah Marsa Al Arab Nestled at the tip of a peninsula at the heart of Dubai’s most exclusive private beach, Jumeirah Marsa Al Arab is the city’s newest luxury lifestyle destination featuring a resort, exclusive residences, an 82 -berth superyacht marina, a state -of-the -art spa and fitness centre and a wide range of curated dining experiences. With its avant -garde superyacht inspired design, Jumeirah Marsa Al Arab completes the nautical trilogy alongside the wave -shaped Jumeirah Beach Hotel and the iconic sail -inspired Jumeirah Burj Al Arab About the Job The main duties and responsibilities of this role include: • Social Media Strategy & Planning: Develop and manage the hotel’s social media strategy across relevant platforms, ensuring alignment with brand, commercial, rooms, F&B, wellness, events, PR and guest experience priorities. • Content Planning & Storytelling: Lead the development of monthly and quarterly content calendars, social-first campaign plans, captions, briefs and creative concepts that bring the property’s experiences, offers and brand narrative to life. • Content Production Coordination: Work closely with internal content, design, PR, F&B, rooms, spa, events and operational teams, as well as external production partners, to plan shoots, manage content requirements and ensure assets are delivered to the required standard. • Publishing & Channel Management: Oversee the scheduling, publishing and optimization of social content across priority channels, ensuring consistency in tone of voice, visual quality, platform relevance and approval governance. • Community Management Oversight & Guest Sentiment: Oversee community management to ensure timely, accurate and brand-appropriate responses across social media channels; monitor response quality, escalation handling, recurring guest feedback, sentiment themes and reputational risks. • Influencer, Creator & Partnership Support: Coordinate with PR and brand teams on influencer, creator and partnership activity, supporting content deliverables, approval processes, hosting requirements and performance tracking where relevant. About You The ideal candidate for this position will have the following experience and qualifications: • Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Hospitality, Business or a related field. • Additional certification in social media, digital marketing, content strategy, analytics, paid social or brand communications. • 5-7 years of experience in social media, content, digital marketing, brand communications or integrated marketing, preferably within hospitality, lifestyle, travel, F&B, destination or luxury brands. • Proven experience managing social media channels, content calendars, campaign rollouts, creator activity, reporting and community management oversight in a fast-paced, multi-stakeholder environment. • Strong understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube, Rednote and emerging social platforms, with the ability to adapt content and storytelling to each channel. About the Benefits At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development. Benefits include: • Supportive and inclusive work environment • Access to Learning & Development programmes and clear career pathways • Opportunities for internal mobility within our global network • Colleague discounts on food, beverage, and hotel stays worldwide • Comprehensive healthcare and life insurance coverage • Paid annual leave entitlement • Incentive programmes aligned with leadership performance • Competitive tax-free salary paid in UAE Dirhams (AED) Show more Show less

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Hospitality, Business or a related field. Additional certification in social media, digital marketing, content strategy, analytics, paid social or brand communications. 5-7 years of experience in social media, content, digital marketing, brand communications or integrated marketing, preferably within hospitality, lifestyle, travel, F&B, destination or luxury brands. Proven experience managing social media channels, content calendars, campaign rollouts, creator activity, reporting and community management oversight in a fast-paced, multi-stakeholder environment. Strong understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube, Rednote and emerging social platforms, with the ability to adapt content and storytelling to each channel.

Social Media Strategy & Planning: Develop and manage the hotel’s social media strategy across relevant platforms, ensuring alignment with brand, commercial, rooms, F&B, wellness, events, PR and guest experience priorities. Content Planning & Storytelling: Lead the development of monthly and quarterly content calendars, social-first campaign plans, captions, briefs and creative concepts that bring the property’s experiences, offers and brand narrative to life. Content Production Coordination: Work closely with internal content, design, PR, F&B, rooms, spa, events and operational teams, as well as external production partners, to plan shoots, manage content requirements and ensure assets are delivered to the required standard. Publishing & Channel Management: Oversee the scheduling, publishing and optimization of social content across priority channels, ensuring consistency in tone of voice, visual quality, platform relevance and approval governance. Community Management Oversight & Guest Sentiment: Oversee community management to ensure timely, accurate and brand-appropriate responses across social media channels; monitor response quality, escalation handling, recurring guest feedback, sentiment themes and reputational risks. Influencer, Creator & Partnership Support: Coordinate with PR and brand teams on influencer, creator and partnership activity, supporting content deliverables, approval processes, hosting requirements and performance tracking where relevant.