Marketing Manager

B2C Senior Marketing Executive / Marketing Manager Location: Dubai, UAE Our client is seeking a creative and commercially driven Senior Marketing Executive / Marketing Manager to lead the planning and execution of engaging B2C marketing campaigns across digital and social media platforms. This is an exciting opportunity for a marketing professional who thrives in a fast-paced, consumer-focused environment and has a passion for creating campaigns that drive customer engagement, brand awareness, and footfall. Working closely with the stakeholders, you will act as the key liaison between internal stakeholders and external marketing agencies, ensuring business initiatives are transformed into impactful marketing campaigns and engaging customer experiences. Key Responsibilities • Develop and execute the company's social media and digital marketing strategy. • Plan and manage monthly content calendars across all social media platforms. • Create engaging marketing campaigns that support business objectives and increase customer engagement. • Lead the planning and promotion of seasonal campaigns, events, and customer activations. • Brief, manage, and coordinate external marketing agencies, designers, photographers, videographers, and content creators. • Ensure campaigns are delivered on time, within budget, and in line with brand guidelines. • Recommend the most effective social media platforms, content formats, and marketing initiatives to maximize reach and engagement. • Work closely with the Operations Manager to translate business priorities into compelling customer-facing campaigns. • Monitor campaign performance, analyze insights, and provide recommendations to improve future marketing activity. • Maintain consistency across all marketing communications, ensuring alignment with the company's brand identity and tone of voice. • Stay current with digital marketing trends, emerging social media platforms, and best practices. Campaigns You Will Support The successful candidate will lead the marketing and social media strategy for a variety of customer-focused initiatives, including: • Summer Camps • Children's Activities • Face Painting & Family Entertainment • Seasonal Promotions & Celebrations • Community Events • Family-Focused Experiences • In-Venue Activations and Promotions Candidate Profile The ideal candidate will have: • 4-7 years' experience in a B2C marketing role. • Strong experience in social media marketing, content planning, and campaign execution. • Proven ability to manage external agencies and creative partners. • Excellent copywriting and communication skills. • Experience developing content calendars and executing integrated marketing campaigns. • Strong project management and organizational skills. • A creative mindset combined with commercial awareness. • Experience using social media analytics and reporting tools to measure campaign performance. Preferred Industry Background We are particularly interested in candidates from the following sectors: • Entertainment & Leisure • Food & Beverage (F&B) • Hospitality • Marketing or Digital Agencies with a strong B2C client portfolio What's on Offer • Competitive salary of AED 12,000–18,000 per month, depending on experience. • Opportunity to join a growing consumer-focused business. • Ownership of exciting, high-impact marketing campaigns. • A collaborative and creative working environment. • The chance to make a real impact on customer engagement and brand growth. If you're a passionate marketing professional with a strong B2C background and a proven track record of delivering creative campaigns that drive results, we'd love to hear from you. ***We will be shortlisting candidates within the next two weeks. If you do not hear from us during this time, it means your profile has not been selected on this occasion. We truly appreciate your interest and the time you invested in applying. Please feel free to continue checking our website and LinkedIn page for future opportunities that may be a great fit for you.**** Show more Show less

4-7 years' experience in a B2C marketing role; Strong experience in social media marketing, content planning, and campaign execution; Proven ability to manage external agencies and creative partners; Excellent copywriting and communication skills; Experience developing content calendars and executing integrated marketing campaigns; Strong project management and organizational skills; Creative mindset with commercial awareness; Experience using social media analytics and reporting tools to measure campaign performance.

Develop and execute the company's social media and digital marketing strategy. Plan and manage monthly content calendars across all social media platforms. Create engaging marketing campaigns that support business objectives and increase customer engagement. Lead the planning and promotion of seasonal campaigns, events, and customer activations. Brief, manage, and coordinate external marketing agencies, designers, photographers, videographers, and content creators. Ensure campaigns are delivered on time, within budget, and in line with brand guidelines. Recommend the most effective social media platforms, content formats, and marketing initiatives to maximize reach and engagement. Work closely with the Operations Manager to translate business priorities into compelling customer-facing campaigns. Monitor campaign performance, analyze insights, and provide recommendations to improve future marketing activity. Maintain consistency across all marketing communications, ensuring alignment with the company's brand identity and tone of voice. Stay current with digital marketing trends, emerging social media platforms, and best practices.