Senior Sales Manager

Messe Frankfurt Middle East is a trusted leader in the region’s B2B exhibition landscape, delivering impactful trade shows that shape industries and accelerate business growth. Based in Dubai, we are the regional arm of Messe Frankfurt GmbH one of the world’s largest and most respected exhibition organizers, with a legacy of excellence spanning over 800 years. Our global network, industry expertise, and commitment to innovation allow us to create powerful business platforms that connect suppliers, buyers, and thought leaders from around the world. Our diverse and growing portfolio includes some of the Middle East’s most iconic trade fairs such as Intersec, Beautyworld Middle East, Automechanika Dubai, and Light + Intelligent Building Middle East. These events not only reflect the latest industry trends but also serve as launchpads for new products, partnerships, and ideas that shape the future of their respective sectors. We are seeking an experienced and commercially driven Senior Sales Manager to lead sales performance across a high-profile exhibition portfolio. This is a senior, client-facing role suited to someone with a strong exhibitions background who can drive new business, grow key accounts, develop new revenue streams and lead a high-performing sales team. What You’ll Be Doing • Drive stand sales, sponsorship and new business revenue, developing relationships with both existing clients and new prospects. • Develop and execute data-driven sales plans to achieve revenue and square metre targets across the exhibition portfolio. • Build and manage a strong sales pipeline, identifying new prospects, product profiles and opportunities for commercial growth. • Develop and maintain strong relationships with key accounts, providing a high level of service throughout the full event cycle. • Lead rebooking and retention strategies, proactively managing client risks and opportunities to maximise repeat business. • Use market intelligence, competitor activity and client feedback to identify future growth areas and inform sales strategy. • Develop relationships with trade associations, government agencies, publications, sales partners and other key industry stakeholders. • Work closely with Marketing, Operations and other internal teams to support client objectives and enhance the overall exhibitor experience. • Support floor plan strategy and commercial positioning, ensuring space is allocated effectively to maximise revenue and exhibitor experience. • Manage and support international sales partners, ensuring alignment with commercial objectives and international sales targets. • Monitor sales performance through regular reporting, forecasting, milestone tracking and gap analysis. • Lead, coach and mentor direct reports, creating a motivated and high-performing sales team. What You’ll Bring • 5+ years’ sales experience within the exhibition industry, including at least one year of team leadership responsibility. • A proven track record of achieving sales and revenue targets and generating new business. • Strong experience managing key accounts, client relationships and rebooking/retention strategies. • Excellent market awareness with the ability to identify and convert new commercial opportunities. • Proven ability to lead, coach and motivate sales teams. • Strong stakeholder management skills with confidence communicating with senior and C-suite decision-makers. • A commercially focused, proactive and resilient approach, with the ability to perform under pressure and meet tight deadlines. • Strong analytical, reporting and organisational skills, including Microsoft Office and advanced Excel. • A university or college degree in any discipline. Why Join Us? At Messe Frankfurt Middle East, you'll be part of a dynamic and collaborative team that values creativity, ambition, and results. This is your opportunity to grow within a global network, shape flagship events, and make your mark on the future of the region’s B2B exhibitions landscape. Show more Show less

5+ years’ sales experience within the exhibition industry, including at least one year of team leadership responsibility. A proven track record of achieving sales and revenue targets and generating new business. Strong experience managing key accounts, client relationships and rebooking/retention strategies. Excellent market awareness with the ability to identify and convert new commercial opportunities. Proven ability to lead, coach and motivate sales teams. Strong stakeholder management skills with confidence communicating with senior and C-suite decision-makers. A commercially focused, proactive and resilient approach, with the ability to perform under pressure and meet tight deadlines. Strong analytical, reporting and organisational skills, including Microsoft Office and advanced Excel. A university or college degree in any discipline.

Drive stand sales, sponsorship and new business revenue, developing relationships with both existing clients and new prospects. Develop and execute data-driven sales plans to achieve revenue and square metre targets across the exhibition portfolio. Build and manage a strong sales pipeline, identifying new prospects, product profiles and opportunities for commercial growth. Develop and maintain strong relationships with key accounts, providing a high level of service throughout the full event cycle. Lead rebooking and retention strategies, proactively managing client risks and opportunities to maximise repeat business. Use market intelligence, competitor activity and client feedback to identify future growth areas and inform sales strategy. Develop relationships with trade associations, government agencies, publications, sales partners and other key industry stakeholders. Work closely with Marketing, Operations and other internal teams to support client objectives and enhance the overall exhibitor experience. Support floor plan strategy and commercial positioning, ensuring space is allocated effectively to maximise revenue and exhibitor experience. Manage and support international sales partners, ensuring alignment with commercial objectives and international sales targets. Monitor sales performance through regular reporting, forecasting, milestone tracking and gap analysis. Lead, coach and mentor direct reports, creating a motivated and high-performing sales team.