Graphic Designer - Web Shop

Designation: Graphic Designer - Web Shop Location: Dubai, UAE About SUMWON STUDIOS SUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN and KSTM. In just a few years, we have grown from a start-up to one of the fastest-scaling brand platforms in the industry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today's digital-first world. We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working. The Role We are looking for a highly creative, commercially minded Graphic Designer to join our Digital Trade team and own the graphic output across our digital trading channels. This role will be responsible for creating the visual assets that bring our website trading activity to life, from promotional banners and campaign graphics to homepage updates, category pages and other digital touchpoints. You’ll sit closely with the Digital Trade & Marketing teams, translating commercial priorities, promotions and campaigns into strong digital creative that is on brand, engaging and designed to drive customer action. This is a hands-on design role for someone who understands that great digital design is not just about making things look good. It needs to work commercially, perform across different devices and support the customer journey. Fashion or e-commerce experience would be highly desirable. Key Responsibilities Digital Trade Creative • Create and deliver digital creative assets across our websites and e-commerce channels. • Design promotional banners, campaign graphics, homepage assets, category graphics, sale and event creative and other trading-led content. • Translate commercial briefs and trading priorities into visually compelling digital assets. • Support the Digital Trade team with fast turnaround creative requirements around key launches, promotions and trading moments. • Develop creative variations for different campaigns, markets, devices and placements. • Ensure all assets are delivered accurately, on time and to the required digital specifications. Marketing & Campaign Collaboration • Work closely with the Marketing team to support key campaigns, launches, promotional events and brand moments. • Collaborate with Marketing to ensure brand identity, visual language and creative direction are consistent across website, marketing and campaign materials. • Work from and contribute to the wider Marketing Calendar, ensuring digital trade creative is planned and delivered in line with upcoming campaigns and key commercial moments. • Align website creative with wider marketing campaigns to create a consistent customer experience across all channels. • Collaborate with Marketing on campaign briefs, creative concepts and required digital assets. • Ensure all campaign assets are delivered within agreed timelines and are ready ahead of key launch dates. • Help identify upcoming creative requirements from the Marketing Calendar and proactively plan production accordingly. • Maintain consistency between campaign creative, website assets, promotional messaging and other customer-facing marketing materials. UI / UX & Digital Experience • Apply strong UI/UX principles to digital creative, ensuring designs are intuitive, engaging and easy for customers to navigate. • Design with the full customer journey in mind, from homepage discovery through to product and category pages. • Understand responsive design and how creative needs to adapt across desktop, mobile and different screen sizes. • Work closely with the Digital Trade and UX teams to improve the visual experience across our digital channels. • Identify opportunities to improve the presentation and usability of digital content through design. Commercial & Trading Support • Work closely with Digital Trade, Merchandising and Marketing to understand weekly and seasonal commercial priorities. • Turn promotions, product launches and trading moments into clear, compelling creative. • Ensure creative supports commercial objectives such as conversion, engagement, product discovery and promotional performance. • Respond quickly to changes in trading priorities and produce creative updates when required. • Use performance insights and trading data to help inform future creative decisions. Brand & Creative Consistency • Ensure all digital assets are consistent with the relevant brand identity, tone and visual guidelines. • Work across multiple brands and adapt creative appropriately to different brand identities and audiences. • Maintain high standards of design, typography, layout and digital execution. • Contribute ideas around how we can continually improve the visual quality and effectiveness of our digital channels. • Act as a key link between Digital Trade and Marketing to ensure creative consistency across the full customer journey. What you’ll bring • Proven experience as a Graphic Designer, Digital Designer, UI Designer or similar role. • Strong experience creating digital first creative for websites and e-commerce environments. • Strong UI/UX understanding and experience is essential. • Experience designing banners, promotional assets, landing page creative and other digital trading content. • Strong understanding of responsive design and digital best practice. • Excellent knowledge of Adobe Creative Suite, particularly Photoshop and Illustrator. • Experience with Figma or similar UI/UX design tools. • A strong eye for typography, composition, layout and visual hierarchy. • Able to work quickly and accurately in a fast paced, commercially driven environment. • Comfortable managing multiple briefs and deadlines simultaneously. • Strong communication skills and the ability to work collaboratively with different teams. • A commercially minded approach, understanding why something is being designed, not just how it should look. • Fashion, retail, e-commerce or lifestyle experience would be highly desirable. What we'll bring • 25 days annual leave, increasing to 30 days after your first year • 30% employee discount across SUMWON STUDIOS brands • Ongoing learning and development opportunities • Company social events • The opportunity to work with a high-performing team building brands at global scale Why Join Us? This is an opportunity to join a business in growth mode. You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across global markets.