Marketing Manager

About This Role Tell the Eterna story and help families discover the importance of preserving their digital legacy. Create compelling campaigns that resonate with families worldwide and drive meaningful engagement. Key Responsibilities • Develop and execute comprehensive marketing campaigns across multiple channels • Create compelling content that tells authentic family stories • Manage social media presence and community engagement • Plan and execute email marketing campaigns and automation • Analyze marketing performance and optimize campaigns for ROI • Collaborate with product team on go-to-market strategies • Manage relationships with influencers and brand partners • Coordinate marketing events and webinars Requirements Essential Qualifications • 4+ years of digital marketing experience, preferably B2C • Strong content creation skills across various formats • Experience with marketing automation tools (HubSpot, Mailchimp, etc.) • Proficiency in social media management and advertising • Data-driven approach with experience in analytics tools • Understanding of family dynamics and emotional marketing • Excellent storytelling and copywriting abilities • Project management skills and ability to handle multiple campaigns Preferred Qualifications • Experience marketing family or lifestyle products • Background in emotional or cause-driven marketing • Knowledge of SEO and content marketing best practices • Experience with video content creation and editing • Understanding of international marketing and cultural sensitivity Show more Show less

Essential Qualifications: 4+ years of digital marketing experience, preferably B2C; Strong content creation skills across various formats; Experience with marketing automation tools (HubSpot, Mailchimp, etc.); Proficiency in social media management and advertising; Data-driven approach with experience in analytics tools; Understanding of family dynamics and emotional marketing; Excellent storytelling and copywriting abilities; Project management skills and ability to handle multiple campaigns. Preferred Qualifications: Experience marketing family or lifestyle products; Background in emotional or cause-driven marketing; Knowledge of SEO and content marketing best practices; Experience with video content creation and editing; Understanding of international marketing and cultural sensitivity.

Develop and execute comprehensive marketing campaigns across multiple channels; Create compelling content that tells authentic family stories; Manage social media presence and community engagement; Plan and execute email marketing campaigns and automation; Analyze marketing performance and optimize campaigns for ROI; Collaborate with product team on go-to-market strategies; Manage relationships with influencers and brand partners; Coordinate marketing events and webinars.