Marketing Manager

MARKETING MANAGER – UAE Nakshathra Gold & Diamonds is a growing jewellery brand known for its extensive collection of lightweight gold jewellery, 22K & 18K gold, diamond jewellery and bridal collections. With an expanding presence in the UAE, we are looking for a strategic, creative and commercially minded Marketing Manager to lead the brand's marketing and establish Nakshathra as a strong and recognisable jewellery brand in the UAE market . ROLE OVERVIEW The Marketing Manager will be responsible for *building the Nakshathra brand in the UAE*, developing impactful marketing campaigns, strengthening brand positioning, driving customer engagement and supporting business growth across our retail locations and digital platforms. This role requires someone who can think beyond individual campaigns and build a *consistent, premium and memorable brand presence* across every customer touchpoint. The ideal candidate should have a strong understanding of branding, consumer behaviour, retail marketing, campaign strategy, content, communications and the UAE market. KEY RESPONSIBILITIES 1. Brand Strategy & Brand Building 2. Marketing Strategy & Campaign Management 3. Creative & Content Direction 4. Social Media & Digital Brand Presence 5. Retail & Experiential Marketing 6. Influencer, PR & Brand Partnerships 7. Market Research & Consumer Insights 8. Marketing Budget & Agency Management 9. Digital & Performance Marketing Oversight 10. Marketing Analytics & Management Reporting REQUIRED EXPERIENCE & QUALIFICATIONS WE ARE LOOKING FOR SOMEONE WHO * Thinks like a brand builder, not just a campaign manager. * Can turn business objectives into powerful marketing ideas. * Understands what makes a jewellery brand memorable. * Has strong creative judgement and understands premium brand communication. * Can balance creativity, strategy and commercial results. * Understands the UAE market and its diverse customer base. * Can lead agencies and internal teams effectively. * Is proactive, ambitious and constantly looking for new ways to grow the brand. * Can take ownership rather than waiting for instructions. KEY SUCCESS MEASURES The success of the Marketing Manager will be evaluated through: * Growth in Nakshathra brand awareness in the UAE * Brand positioning and differentiation * Quality and impact of marketing campaigns * Growth of digital and social brand presence * Customer engagement and community growth * Showroom visibility and marketing contribution * Successful collection and campaign launches * Influencer, PR and partnership effectiveness * Marketing budget efficiency * Contribution of marketing initiatives to overall business growth WHY JOIN NAKSHATHRA? * Opportunity to build and shape a growing jewellery brand in the UAE. * High level of ownership and responsibility. * Opportunity to lead creative and strategic marketing initiatives. * Work closely with senior management and cross-functional teams. * Opportunity to make a visible impact on the growth of the brand. Show more Show less

REQUIRED EXPERIENCE & QUALIFICATIONS: Thinks like a brand builder, not just a campaign manager. Can turn business objectives into powerful marketing ideas. Understands what makes a jewellery brand memorable. Has strong creative judgement and understands premium brand communication. Can balance creativity, strategy and commercial results. Understands the UAE market and its diverse customer base. Can lead agencies and internal teams effectively. Is proactive, ambitious and constantly looking for new ways to grow the brand. Can take ownership rather than waiting for instructions.

KEY RESPONSIBILITIES: 1) Brand Strategy & Brand Building 2) Marketing Strategy & Campaign Management 3) Creative & Content Direction 4) Social Media & Digital Brand Presence 5) Retail & Experiential Marketing 6) Influencer, PR & Brand Partnerships 7) Market Research & Consumer Insights 8) Marketing Budget & Agency Management 9) Digital & Performance Marketing Oversight 10) Marketing Analytics & Management Reporting