Category Development Manager

We are looking for a strategic and commercially driven Category Development Manager to identify, develop, and launch new category growth opportunities. The role will lead the end-to-end journey from market opportunity identification and business case development to product development, sourcing, commercialization, and launch performance. Key Responsibilities : • Identify and evaluate new category and product opportunities aligned with business growth strategy. • Develop category roadmaps, business cases, P&L models, pricing strategies, and go-to-market plans. • Lead end-to-end new product development and commercialization through stage-gate processes. • Drive market, consumer, competitor, and trend analysis to identify high-potential opportunities. • Partner with R&D, Marketing, Sales, Procurement, Finance, Quality, Operations, and Supply Chain to deliver successful launches. • Manage external partners, co-manufacturers, suppliers, research agencies, and strategic partners. • Track revenue, profitability, market share, launch performance, and ROI and recommend corrective actions. • Present category strategies, investment proposals, and performance updates to senior management. Ideal Candidate : • Bachelor’s degree in Marketing, Business, Economics, Engineering, Food Science, or a related field. • 10+ years of FMCG / Food & Beverage experience in Category Development, Product Development, Innovation, Portfolio, or Brand Management. • Proven experience launching and commercializing new categories, products, or brands. • Mandatory experience in Coffee or related beverage categories. • Strong expertise in market assessment, consumer insights, category strategy, pricing, commercialization, and financial modelling. • Experience working with co-manufacturers, suppliers, and external strategic partners. • Strong commercial acumen, analytical skills, stakeholder management, and project leadership. • Arabic language is an advantage. Show more Show less

Identify and evaluate new category and product opportunities aligned with business growth strategy. Develop category roadmaps, business cases, P&L models, pricing strategies, and go-to-market plans. Lead end-to-end new product development and commercialization through stage-gate processes. Drive market, consumer, competitor, and trend analysis to identify high-potential opportunities. Partner with R&D, Marketing, Sales, Procurement, Finance, Quality, Operations, and Supply Chain to deliver successful launches. Manage external partners, co-manufacturers, suppliers, research agencies, and strategic partners. Track revenue, profitability, market share, launch performance, and ROI and recommend corrective actions. Present category strategies, investment proposals, and performance updates to senior management.