Head of Digital Marketing

We are recruiting on behalf of our client, a well-established business in Dubai, for a Head of Digital Marketing to take ownership of the digital marketing strategy across their portfolio of brands and businesses. This role has a particular focus on paid media, social media, SEO, email marketing and website management — ensuring all digital channels are effectively managed and optimised to maximise the acquisition of high-quality leads, strengthen brand performance, and drive profitable business growth. What You'll Do • Develop and execute the digital marketing strategy, ensuring alignment with business goals and growth objectives • Manage marketing for all key brands in the business to maximise customer acquisition and profitability • Oversee paid media campaigns (Google Ads, Bing Ads, Facebook, and other performance platforms), ensuring these are optimised for lead generation and ROI • Lead the SEO strategy, ensuring strong organic search performance for core brand and industry keywords through a focus on technical SEO, content, and link building • Set the social media marketing strategy, building brand awareness and educating the audience on key USPs across platforms (Facebook and Instagram) • Oversee email marketing campaigns, ensuring automated journeys are in place to educate the audience over time and nurture them through the customer journey • Drive website performance, ensuring best practices in UX, CRO, and content strategy to maximise lead generation • Work with the data analyst to constantly improve the reporting suite, ensuring it highlights key marketing profitability insights • Lead and manage the digital marketing team, fostering a culture of training and development, innovation, and high performance Requirements • Preferred: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field • 7+ years of experience in performance marketing management roles • Expertise in developing performance marketing strategies (Paid Search, Paid Social, and Programmatic Advertising) • Strong understanding of SEO best practices and strategies • Strong analytical skills, with experience in Google Analytics, CRM tools, and marketing automation platforms • Leadership experience, with the ability to manage and grow a high-performing marketing team Working Hours • Monday – Friday • 9:45 am – 6:30 pm This is an office-based role. Due to the nature of the business's operations, regulatory requirements, and the need for effective on-site collaboration, this role is not suitable for home or remote working. Show more Show less

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field; 7+ years of experience in performance marketing management roles; Expertise in developing performance marketing strategies (Paid Search, Paid Social, and Programmatic Advertising); Strong understanding of SEO best practices and strategies; Strong analytical skills, with experience in Google Analytics, CRM tools, and marketing automation platforms; Leadership experience, with the ability to manage and grow a high-performing marketing team.

Develop and execute the digital marketing strategy, ensuring alignment with business goals and growth objectives; Manage marketing for all key brands to maximise customer acquisition and profitability; Oversee paid media campaigns (Google Ads, Bing Ads, Facebook, and other performance platforms) for lead generation and ROI; Lead the SEO strategy focusing on technical SEO, content, and link building; Set the social media marketing strategy to build brand awareness; Oversee email marketing campaigns with automated journeys to nurture leads; Drive website performance with UX, CRO, and content strategy to maximise lead generation; Work with the data analyst to improve the reporting suite highlighting marketing profitability insights; Lead and manage the digital marketing team, fostering training, innovation, and high performance.