Senior Officer - Digital Marketing (Temporary Position)

Role & Responsibilities Web & CMS Management • Build, update, and manage landing pages and website content on CMS • Manage redirects and performance-related web tasks. • Coordinate with design/content teams to deploy marketing pages and creative assets. • Manage A/B testing tools and experiments (Google Optimize, VWO, etc.) • Conduct cross-browser and cross-device testing • Support landing page conversion rate optimization (CRO) efforts Tracking & Analytics • Configure and maintain Google Tag Manager (GTM) containers, custom tags, and events • Implement GA4, Meta Pixel, LinkedIn Insight Tag, and conversion tracking • Work with the growth team to ensure accurate UTM tagging and event tracking • Support data flow for analytics dashboards (Google Data Studio, Looker, etc.) Marketing Technology Integrations • Connect and troubleshoot MarTech tools, including CRM (HubSpot/Salesforce), email platforms (Mailchimp, SFMC, and automation tools (Zapier, Make.com) • Ensure data integrity between marketing platforms and CRMs • Maintain and monitor third-party platform integrations (e.g., Typeform, Calendly, chatbot widgets) Assessment Criteria • Adequate knowledge around Web, Digital, Data Security, Data Activation and Segmentation. • Experience in a technical digital campaign management or web operations role • Hands-on experience with CMS platforms (WordPress, HubSpot, Webflow) • Solid working knowledge of HTML/CSS and basic JavaScript • Proficient in Google Tag Manager, Google Analytics 4 (GA4), and tracking tools • Familiarity with CRM platforms (HubSpot, Salesforce, Zoho) and marketing automation tools • Experience with landing page builders (Unbounce, Elementor, Instapage) • Strong attention to detail, analytical mindset, and technical problem-solving skills • API knowledge and experience with webhook-based integrations • Understanding of consent management tools and cookie tracking compliance (GDPR, etc.) • Experience with A/B testing frameworks and CRO best practices • Certification in GA4, Tag Manager, HubSpot, or similar platforms Show more Show less