Social Media Marketing Manager

Employment Type: Full Time Location: Remote Experience: Social Media Marketing, B2B Marketing, Digital Marketing, Brand Marketing, or Content Marketing Roles Company Description Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to improve efficiency, insight, and compliance. Our product suite includes Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. These platforms help clients convert complex, fragmented data into actionable enterprise intelligence. We are looking for a Social Media Marketing Manager to lead Scry AI’s social media strategy, strengthen brand presence, and build meaningful engagement with enterprise audiences. This role will be responsible for turning product, industry, and thought leadership narratives into platform-specific content that supports brand awareness, audience growth, and business objectives. Role Overview As a Social Media Marketing Manager at Scry AI, you will be responsible for planning and executing social media strategies across LinkedIn, YouTube, Instagram, and other relevant channels. You will work closely with content, design, video, product marketing, sales, and senior stakeholders to develop campaigns that communicate Scry AI’s expertise in enterprise AI and engage relevant professional audiences. This role is ideal for someone who combines creative thinking with performance analysis and understands how social media can support B2B brand building, thought leadership, and demand generation. Key Responsibilities Social Media Strategy & Planning • Develop and execute social media strategies aligned with brand and business objectives • Create and manage platform-specific content calendars • Define content themes, formats, campaigns, and publishing schedules • Identify opportunities to expand Scry AI’s presence across relevant social channels Content & Campaign Management • Plan social media content including static posts, carousels, videos, short-form content, polls, and thought leadership posts • Work with content, design, and video teams to develop campaign assets • Support product launches, webinars, events, research, and other marketing initiatives through social media • Ensure content maintains consistent messaging and brand positioning Executive Thought Leadership • Support the social media presence of senior stakeholders and company leadership • Identify relevant topics and perspectives for executive content • Coordinate with stakeholders to develop authentic thought leadership posts • Build consistent personal brand narratives aligned with company positioning Community & Audience Engagement • Monitor comments, mentions, messages, and relevant industry conversations • Build engagement with enterprise decision-makers, industry professionals, partners, and relevant communities • Identify opportunities for meaningful brand participation in trending industry discussions • Maintain professional and timely audience interactions Social Media Analytics & Optimization • Track reach, impressions, engagement, follower growth, video performance, website traffic, and conversions • Analyze content performance to identify high-performing topics and formats • Conduct experiments with hooks, formats, publishing schedules, and messaging • Prepare regular performance reports and recommend improvements based on data Paid Social & Demand Generation Support • Coordinate paid social campaigns across relevant platforms • Support audience targeting, campaign messaging, and creative development • Monitor campaign performance and collaborate with digital marketing teams on optimization • Align social media initiatives with broader lead generation and account-based marketing activities Required Qualifications and Skills • Experience in social media marketing, B2B marketing, digital marketing, or brand marketing • Strong understanding of LinkedIn, YouTube, Instagram, and other major social platforms • Experience developing and managing social media content calendars and campaigns • Strong copywriting, storytelling, and content ideation skills • Understanding of social media analytics and performance metrics • Experience working with design and video teams to produce social content • Familiarity with paid social advertising and campaign management is preferred • Strong organizational, communication, and stakeholder management abilities Our Ideal Candidate • Understands how social media supports B2B brand building and business growth • Can turn technical and complex ideas into engaging social content • Balances creative thinking with performance data and audience insights • Understands the different content behaviors and formats of each social platform • Is proactive in identifying relevant trends, conversations, and content opportunities • Can collaborate effectively with senior stakeholders and cross-functional teams • Is interested in AI, enterprise technology, digital marketing, and thought leadership If this role interests you, follow our page to stay updated on more job opportunities and insights into how AI companies build brand authority, engage enterprise audiences, and communicate technology through social media. 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