Marketing Operations & Automation Manager

Overview Marketing Operations & Automation Manager Build the Future Join the Growth Enablement team within our Higher Education International business unit and help shape the future of marketing automation and digital growth. As a hands-on marketing technologist, you will play a key role in maximizing the value of Marketo across international markets. You will combine strong campaign build and execution skills with platform ownership, innovation, and operational leadership to build scalable, consistent, and measurable marketing capabilities. Working closely with regional marketing teams and operations teams across MH business units, you will help evolve how marketing automation is structured, governed and used for our International Higher Ed business unit, bringing new ideas, best practices, and practical solutions that enable teams to execute more effectively and accelerate growth. How can you make an impact? • Enable scalable, high-quality email and marketing automation execution across international markets. • Maximize the value and effectiveness of Marketo through strong platform ownership, governance, and continuous improvement. • Help regional marketing teams translate their campaign strategies into effective, executable Marketo programs. • Establish consistent standards, processes, and best practices that improve campaign quality, efficiency, and scalability. • Drive the evolution of Marketo capabilities in line with changing business needs and digital transformation priorities. • Improve data quality, system hygiene, compliance, and operational effectiveness across the marketing technology ecosystem. • Partner with Sales, CRM, and marketing stakeholders to continuously refine lead scoring, handoffs, and thresholds. • Use campaign performance data and insights to identify opportunities for optimization and improved business impact. What would you be doing? Marketing Automation & Email Execution- 50% • Own and execute centrally driven and regional email marketing campaigns from build through deployment, including operational setup, QA, scheduling, and post-send checks. • Partner with regional marketing teams to translate campaign requirements into executable Marketo programs aligned with timelines and best practices. • Manage and maintain Marketo programs, assets, templates, and operational workflows to support scale across international markets. • Support regional adaptation of global campaigns while maintaining platform standards, quality, and efficiency. Marketo Platform Ownership & Governance - 25% • Serve as the primary owner of Marketo structure and organization, including folders, naming conventions, templates, tokens, and program standards. • Act as the International Higher Education Marketo stakeholder in organization-wide initiatives, ensuring the business unit's unique requirements are represented. • Set and uphold execution standards for how Marketo is used across International Higher Education, ensuring consistency, quality, and scalability. • Maintain data quality and system hygiene, including compliance with GDPR, CASL, and other applicable international regulations. • Develop and maintain a practical Marketo evolution roadmap, identifying new capabilities, process improvements, and best practices that increase marketer efficiency and business impact. • Partner with Sales, CRM, and regional marketing stakeholders to define, document, and refine lead scoring criteria, handoffs, and thresholds over time. Collaboration - 15% • Act as a trusted operational partner to regional teams, helping them deliver campaigns efficiently and on time. • Partner with CRM and operations teams to ensure smooth integrations and reliable campaign execution, particularly with Salesforce. • Collaborate with internal stakeholders across marketing operations, web, and ecommerce to align email execution with broader digital initiatives. • Work closely with regional marketing and sales stakeholders to ensure technical compliance and best practices are in place to support effective use of marketing systems. Analytics & Optimization -10% • Monitor and report on email performance metrics, including delivery, engagement, and basic funnel outcomes. • Provide actionable insights and recommendations to improve campaign execution and effectiveness. • Support standard Marketo reporting and dashboards to provide regional visibility into campaign performance. We’re looking for someone with: • 4–6 years of progressive marketing automation experience, with Marketo experience required. • Proven experience executing email and marketing automation campaigns, ideally across multiple regions or markets. • Strong operational understanding of Marketo program setup, templates, workflows, and campaign execution. • Experience working with a CRM platform, particularly Salesforce. • Knowledge of industry standards and best practices for digital marketing contact management, including GDPR, CASL, and related regulations. • Strong communication, organizational, and time-management skills. • Strong leadership, interpersonal, and collaboration skills, with the ability to drive cross-functional results. • Strong project management skills and the ability to drive change in a complex environment. • Ability to operate effectively in a fast-paced, iterative, and dynamic environment. • Strong analytical and critical-thinking mindset. • Post-secondary degree, preferably in business, marketing, or a related discipline/designation. Digital Skills & Capabilities • Marketo • Salesforce Why work for us? The work you do at McGraw Hill will be work that matters. As a leading education partner for millions of educators, learners, and professionals, we are expanding the possibilities of content and technology to make learning better in a connected world. As part of our team, you’ll have the opportunity to play a meaningful role in shaping how technology and marketing come together to support learning and growth. In this role, you’ll help drive digital transformation across our International Higher Education business, enabling marketing teams to work smarter, reach learners and customers more effectively, and deliver measurable impact. McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 51070 Show more