Growth Martech Operations Lead

About the Team The Growth Platforms team builds the systems and operating foundations that help OpenAI grow responsibly. We partner across the product portfolio to connect customer signals, identity and consent, campaign workflows, measurement, and product experiences into an AI-enabled growth engine. Our work helps teams launch, learn, and scale with a high bar for data quality, privacy, reliability, and customer trust. About the Role We’re looking for an experienced marketing technology and operations leader to drive cross-functional work at the intersection of growth, measurement, data, and automation. Your mission will be to turn fragmented tools, signals, and workflows into reliable, measurable, AI-enabled capabilities that teams can use safely at scale. You’ll work across Growth, Marketing Operations, Product, Engineering, Data Engineering, Data Science, Security, Privacy, Legal, and Revenue Operations, as well as external advertising platforms, measurement providers, and implementation partners. You’ll translate business requirements and privacy constraints into data contracts, integration designs, rollout plans, and reliable first-party data systems. This is a hands-on, high-impact role for someone who brings structure to ambiguity and moves from event schemas, APIs, and data quality assurance to operating cadences, partner enablement, and executive updates. This role is based in San Francisco or New York City with a hybrid office expectation. In this role, you will: - Own the operating model for Growth’s marketing technology stack across identity, consent, audiences, activation, measurement, and experimentation. - Own and operate the complete paid-media tracking and measurement system, including website pixels, server-to-server conversion events, mobile measurement integrations, identity and consent controls, attribution methods, and timely signal delivery to advertising platforms. - Design and implement event schemas, data mappings, APIs, and integrations; validate systems and migrations before and after launch; and monitor and troubleshoot the path from source systems to advertising and measurement platforms. - Build AI-enabled and agent-assisted workflows for campaign diagnostics, audience activation, testing, and optimization with appropriate evaluation, human oversight, and control. - Establish data quality, observability, governance, risk, escalation, and change-management mechanisms for first-party data and marketing integrations. - Use adoption, reliability, incrementality, operator feedback, and business-impact data to improve capabilities and scale what works. You might thrive in this role if you: - Have 8+ years of experience in marketing technology, growth operations, marketing analytics, solutions engineering, technical consulting, or related roles. - Have led ambiguous cross-functional systems initiatives through design, launch, adoption, and measurable outcomes. - Can evaluate technical architecture decisions and work effectively with engineering teams to improve system reliability, monitoring, and data quality. - Are comfortable with enterprise marketing automation and CRM concepts, customer-data platforms, ad platforms, attribution, experimentation, identity, consent, and lifecycle measurement. - Can build, test, and ship technical integrations using SQL, coding or scripting, APIs, event models, data pipelines, instrumentation, and debugging tools. - Bring an AI-forward mindset and can translate model-powered or agent-assisted ideas into dependable workflows with clear guardrails. - Excel at aligning technical and business teams, communicating with executives, and making complex work clear. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Lo

8+ years of experience in marketing technology, growth operations, marketing analytics, solutions engineering, or related roles. Led ambiguous cross-functional systems initiatives through design, launch, adoption, and measurable outcomes. Ability to evaluate technical architecture decisions and work effectively with engineering teams to improve system reliability, monitoring, and data quality. Comfortable with enterprise marketing automation and CRM concepts, customer-data platforms, ad platforms, attribution, experimentation, identity, consent, and lifecycle measurement. Ability to build, test, and ship technical integrations using SQL, coding or scripting, APIs, event models, data pipelines, instrumentation, and debugging tools. Bring an AI-forward mindset and translate model-powered or agent-assisted ideas into dependable workflows with clear guardrails.

Own the operating model for Growth’s marketing technology stack across identity, consent, audiences, activation, measurement, and experimentation. Own and operate the complete paid-media tracking and measurement system, including website pixels, server-to-server conversion events, mobile measurement integrations, identity and consent controls, attribution methods, and timely signal delivery to advertising platforms. Design and implement event schemas, data mappings, APIs, and integrations; validate systems and migrations before and after launch; and monitor and troubleshoot the path from source systems to advertising and measurement platforms. Build AI-enabled and agent-assisted workflows for campaign diagnostics, audience activation, testing, and optimization with appropriate evaluation, human oversight, and control. Establish data quality, observability, governance, risk, escalation, and change-management mechanisms for first-party data and marketing integrations. Use adoption, reliability, incrementality, operator feedback, and business-impact data to improve capabilities and scale what works.