Assistant Marketing Manager - QSR

Hiring: Assistant Marketing Manager - QSR Location: Dubai,UAE Experience: 5–7+ Years Industry: QSR | Restaurants | Food Delivery | Retail | FMCG We are looking for an experienced Marketing Manager to lead and execute marketing strategies for a growing QSR/F&B business in the UAE. The ideal candidate should have strong knowledge of the UAE QSR and food delivery market, with a proven track record of driving sales, customer traffic, digital engagement, and brand growth. Key Responsibilities & Requirements Develop and execute annual marketing plans aligned with sales and profitability targets. Drive store traffic, transactions, average spend, and delivery sales through effective marketing initiatives. Plan and execute value promotions, product launches, limited-time offers, and meal bundling campaigns. Manage digital marketing across social media, paid media, search, CRM, and mobile applications. Strong understanding of food delivery aggregators including Talabat, Deliveroo, Careem, and Noon Food. Analyze sales, customer behavior, campaign performance, product mix, and store-level results to identify growth opportunities. Manage marketing budgets and track campaign ROI and commercial performance. Lead and manage agencies across creative, media, digital, production, PR, and influencer marketing. Develop clear campaign briefs and evaluate creative concepts, artwork, and marketing materials. Manage local store marketing, mall partnerships, community activations, and corporate promotions. Maintain strong brand positioning and consistency across all customer touchpoints. Collaborate closely with Operations, Finance, Supply Chain, IT, and franchise/regional brand teams. Manage multiple campaigns and projects simultaneously while ensuring timely execution. Demonstrate strong commercial understanding of pricing, food cost, promotional profitability, and sales forecasting. Lead, coach, and develop junior marketing team members. Candidate Profile 5–7+ years of marketing experience, preferably within QSR, Restaurants, Food Delivery, Retail, or FMCG. 2–3+ years of experience in a managerial or supervisory marketing role. Strong understanding of the UAE market and local consumer behavior. Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Strong analytical, commercial, project management, presentation, and communication skills. Proven experience in digital marketing, campaign management, and agency management. Fluent English is mandatory; Arabic is highly preferred. Show more Show less

5–7+ years of marketing experience (preferably within QSR, Restaurants, Food Delivery, Retail, or FMCG); 2–3+ years of experience in a managerial or supervisory marketing role; Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Strong analytical, commercial, project management, presentation, and communication skills; Proven experience in digital marketing, campaign management, and agency management; Fluent English is mandatory; Arabic is highly preferred.

Develop and execute annual marketing plans aligned with sales and profitability targets. Drive store traffic, transactions, average spend, and delivery sales through effective marketing initiatives. Plan and execute value promotions, product launches, limited-time offers, and meal bundling campaigns. Manage digital marketing across social media, paid media, search, CRM, and mobile applications. Strong understanding of food delivery aggregators including Talabat, Deliveroo, Careem, and Noon Food. Analyze sales, customer behavior, campaign performance, product mix, and store-level results to identify growth opportunities. Manage marketing budgets and track campaign ROI and commercial performance. Lead and manage agencies across creative, media, digital, production, PR, and influencer marketing. Develop clear campaign briefs and evaluate creative concepts, artwork, and marketing materials. Manage local store marketing, mall partnerships, community activations, and corporate promotions. Maintain strong brand positioning and consistency across all customer touchpoints. Collaborate closely with Operations, Finance, Supply Chain, IT, and franchise/regional brand teams. Manage multiple campaigns and projects simultaneously while ensuring timely execution. Demonstrate strong commercial understanding of pricing, food cost, promotional profitability, and sales forecasting. Lead, coach, and develop junior marketing team members.